P. Anitha is an Assistant Professor in the PG & Research Department of Commerce at Nallamuthu Gounder Mahalingam College, Pollachi. She holds a Bachelor of Commerce in Computer Applications (B.Com. CA), Master of Commerce in Computer Applications (M.Com. CA), and M.Phil. in Commerce. She is currently pursuing her Ph.D. in Commerce and has submitted her Ph.D. synopsis.Her academic and research interests include Sustainable Business Practices, Sustainable Electronics and Technology Products, Consumer Behaviour, Digital Commerce, Artificial Intelligence, Digital Payments, Financial Inclusion, Marketing, and Finance. Her research focuses on contemporary business and social issues, particularly consumer awareness, sustainable consumption, technology adoption, and emerging digital trends.As an academician, she is actively engaged in teaching, research, student mentoring, faculty development programmes, seminars, workshops, conferences, and other academic activities. Her academic pursuits reflect a commitment to continuous learning, research excellence, and contributing to the development of students and the wider academic community.
Faculty Profile
Ms. P. Anitha
M.Com(CA),M.B.A,M.Phil
Other Qualifications : Marketing and HR
Designation: Assistant Professor
Department : Commerce (Aided)
Professional Experience (in years) : 8
E-Mail: anitha31.vani@gmail.com
Area of Specialization : Marketing and HR
Social Academic Profiles
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Academic Administrative Responsibilities (in Descending Chronological Order)
| Sl No | Name | |
|---|---|---|
| 1 | Department Placement Coordinator |

