poto (1)

Dr.M.Shanmuga Priya M.com, M.Phil., P.G.D.C.A, Ph.D.,

Assistant Professor
Department: BCom CA

Dr. M. Shanmuga Priya is a passionate teacher in the field of Commerce for the past thirteen years with PG experience of 11 years and UG experience 13 years at Nallamuthu Gounder Mahalingam College, Pollachi, Tamil Nadu. Working as a Assistant Professor in Department of commerce With Computer Applications .She obtained Post Graduation, M.Phil. project entitled with Rural Policyholders Awareness on Health Insurance -With Special Reference to Pollachi taluk and Ph.D. in Commerce thesis entitled Policyholders Awareness ,Preference and Satisfaction on Child Insurance Plan from Bharathiar University,  Coimbatore ,Tamil Nadu. 

She holds up a stable record guided 20 PG projects and 3 UG projects .Her area of interest is Accounting, Finance and Marketing programming in C. She has produced one M.Phil. She has published eleven research articles in various National and International Journals and has presented twelve papers in various conference and seminars.

Refresher Course

  1. Completed the NEP 2020 Orientation & Sensitization Programme under Malviya Mission  Teacher Training Programme  of UGC -MMTTC – GURU TEGH BHAHADUR KHALSA College- New Delhi
  2. Participated in the UGC -Sponsored Online short term Course on “Research Methodology ” (Social Sciences) conducted by the UGC-Malaviya Mission Teacher Training Centre, Bharathiar University With A grade
  3. Completed the NEP 2020 Orientation & Sensitization Programme under Malviya Mission  Teacher Training Programme  of UGC -MMTTC – Ramanujan College -Delhi

Research Work in PhD

1.-
policyholders' Awareness , Preference and Satisfaction on Child Insurance Plan

Awards

1.-
Honored with Certificate of Top performing Mentor for Swayam Course Consumer Phycology During DEC 2023
2.-
Honored with Certificate of Appreciation for Success full Guidance in Spreading Awareness of Spoken Tutorial -IIT Bombay-2023-2024

Participation in Conference

1.-
Presented a paper entitled “HRM in the ERA of Global mobility international conference on leadership excellence organized by Dept of Commerce (UG) Kongunadu arts and science college Coimbatore
2.-
Presented a paper entitled “Role of HR in Business in the International Conference on “Innovative HR Practices in corporative world”, Organized by Department of management of Rathinam College of Arts and Science College, Coimbatore. On 19 th August2015
3.-
Presented a paper on International Conference on “Impact of International Business in Enabling Indian Economic Growth” Organized by SNMV Institute of Management SNMV CAS on 8 th January 2019
4.-
Present a paper International Seminar on “ECONOMICS, COMMERCE,& MANAGEMENT”-PAST PRESENT FUTURE” “ONLINE MARKETING “organized by PG & Research Department of commerce ,Trinity college for women, Nammakal, On 24 January 2019.
5.-
Presented a paper on International Conference on YOUTH LEADERSHIP WITH TECHNOLOGICAL IMPROVEMENTS FOR SUSTAINABLE DEVELOPMENT organized by PG Department of Commerce, Vivekananda arts and Science College for women, Salem on 9 th and 10 January 2019
6.-
Presented a paper on International Seminar on Aviation and Human Capital 2K19(ISAHC2K19)”, Organized by the department of commerce with International Business NGM college, Poll chi on 16 th February, 2019
7.-
Presented a paper on International Conference on “Business Innovation through technological advancement “ held on March 1 st 2019,Organizzed by the school of Commerce, Rathinam College of arts and science
8.-
Participated in a webinar on ‘Use of Mendeley Web Library in Research Workflow’orĀanized by Central Library of A. J. Institute of Engineering and Technology, ManĀaluru on 28 th August 2020
9.-
Participated Webinar on “Moodle using Gnomio - Hands on Training” held on 28th November 2020, Organized by the Department of B.Com (CA).
10.-
Participated in the National Webinar on “Selenium Framework for Automation Testing” organized by P.G. Department of Computer Applications , Nallamuthu Gounder Mahalingam College, Pollachi on 5th September 2020
11.-
Participated in the Special Webinar “FUTURE OF HIGHER EDUCATION UNDER THE NEW NATIONAL EDUCATION POLICY -2020 “with Prof.M K Sridhar Member,University Grants Commission Draft Committee Member - National Education Policy held on 5th September 2020 , organized by ASFASM and PWC
12.-
National Level Webinar on "Impact Of Covid-19 On Education Economy - Challenges & Opportunities" organized by the Department of Commerce & Management, Gupta College, Bangalore on 29/07/2020. EDZF08-CE000012
13.-
Participated in the National Level Webinar on "Wealth & Portfolio Management in the Present Scenario" conducted by the Post Graduate and Research Department of Commerce, C.B.M. College, Kovaipudur, Coimbatore - 641 042, Tamilnadu, India on 23/06/2020. Organizing Secretary
14.-
Participated, in the webinar on Machine Learning Organized by the Department of Computer Science, Madonna Arts & Science College for women, Madurai
15.-
Participated in the International Webinar on “Role of Information Technology in Health Services” organized by the Post-Graduate and Research Department of Commerce, Nallamuthu Gounder Mahalingam College, Pollachi, on Wednesday, the 10th June, 2020
16.-
Participated in the State Level Webinar on “Writing That Matters – The Inevitable Documentation in Commerce, Economics and Business Administration” Organized by the PG and Research Department of Commerce, Nallamuthu Gounder Mahalingam College, Pollachi, on 09/06/2020
17.-
Participated in four-day International Webinar on “Contemporary Issues in Commerce and Management” organized by Department of Commerce, St. Philomena’s College (Autonomous), Mysore on 7th, 8th, 9th and 10th October 2020
18.-
Participated in the national level webinar on “Social Science Research & Statistical Data Analysis Using SPSS” jointly organized by the P. G. Department of Commerce with Computer Application and Department of Business Administration on 12-07-2021
19.-
Participated in One day National Webinar on “Fundamentals of Data Analysis for Research” organized by Department of Commerce on May 30/5/2020
20.-
Participated in the National Level Webinar on “STEPS TO ENTREPRENEURSHIP” organized by Department of Computer Science (SF), Nallamuthu Gounder Mahalingam College, Pollachi on 25th July 2020.
21.-
Participated in the State Level Webinar on “Writing That Matters – The Inevitable Documentation in Commerce, Economics and Business Administration” Organized by the PG and Research Department of Commerce, Nallamuthu Gounder Mahalingam College, Pollachi, on 09/06/2020
22.-
Participated in the International Webinar on “Role of Information Technology in Health Services” organized by the Post-Graduate and Research Department of Commerce, Nallamuthu Gounder Mahalingam College, Pollachi, on Wednesday, the 10th June, 2020.
23.-
Participated in the International Webinar Series entitled “SELF MOTIVATION” conducted on 15.05.2020
24.-
Participation in the National Level Webinar on "Impact Of Covid-19 On Education Economy - Challenges & Opportunities" organized by the Department of Commerce & Management, Gupta College, Bangalore on 29/07/2020. EDZF08-CE000012
25.-
Participated in the National Level Webinar on “STEPS TO ENTREPRENEURSHIP” Organized by Department of Computer Science (SF) , Nallamuthu Gounder Mahalingam College, Pollachi on 25th July 2020.

Research Publications

1.-
Published An Article Entitled, “Rural Policyholders On Health Insurance –With Special Reference To Pollachi Talk “In Asian Journal Of Management Research (Online Open Access Publishing Platform For Management Research) (Impact Factor : 0.30,Issue8 2014
2.-
Published An Article Entitled, “Rural Policyholders Awareness on Health Insurance –With Special Reference To Pollachi Talk “In Intercontinental Journal Of Marketing Research Review(Impact Factor : 0.612,Issue8 , Volume 2 2014
3.-
Published An Article Entitled, “Rural farmers satisfaction on crop Insurance scheme –With Special Reference To Pollachi Talk “In Intercontinental Journal Of Marketing Research Review(Impact Factor : 0.612,Issue1 ,Volume 6 January 2018
4.-
Published an Article Entitled, “Rural farmers Awareness on crop Insurance scheme –With Special Reference To Pollachi Talk “In Intercontinental Journal Of Marketing Research Review(Impact Factor : 0.612,Issue1 ,Volume 6 January 2018
5.-
A Study on Consumer Awareness and Satisfaction towards Online Advertisement, PalArrch’s Journal of Archaeology of Egypt /Egyptology 18(1) 2021
6.-
A Study On Policyholders Preference On Child Insurance Plan, Industrial Engineering Journal: ISSN 0970-2555, Volume: 52, Issue 4, No. 5, April: 2023 UGC Care Approved, Group I, Peer Reviewed Journal with IF=6.82
7.-
A Study on Policyholders Awareness on Child Insurance Plan, Shodha Prabha (UGC CARE Journal), ISSN: 0974-8946, Vol. 47, Shri Lal Bahadur Shastri Rashriya Sanskrit Vidyapeetha
8.-
A Study on Policyholders’ Satisfaction on Service Offered with Child Insurance Plan, Arthshastra, Indian Journal of Economics and Research, Vol 13, Issue 3, No 1, June-July: 2024
9.-
A Study on Customer Awareness, Preference on E-Banking Services, Humanities and Social Science Studies, Vol 13, Issue (1) No36, January – June 2024
10.-
A Study on Customer Satisfaction towards online Shopping – With Special Reference to flip kart Intercontinental Journal Of Marketing Research Review(Impact Factor : 0.612

Workshop FDP

1.-
Attended one week FDP on “Advanced computing Technologies Organized” by Department of Computer Science (SF) NGM College on 25.7.2022 – 31.7.2022
2.-
Attended Seven Days National Level FDP on the “Overview of Capital Market” by Department of Commerce NGM College with Bombay Stock exchange Brokers Forum – Mumbai 22.8.2022 – 30.8.2022
3.-
Attended six days State level FDP on “Digitalization in Accounting and Finance, Department of Commerce PA, KG College and Pioneer College, Coimbatore 08.11.2022 – 14.11.2022
4.-
Attended five Days National Level FDP on “Contribution of Service Sector in Economic Growth and industrial development, Department of BPS NGM College 21.11.2022 – 25.11.2022
5.-
Attended Nine Days FDP on “Design and Development of Industry
6.-
Attended Seven days FDP on Yoga for Healthy Life Organized by Department of Human Excellence, NGM College 29.01.2024 – 06. 02 2024
7.-
Participated in “Five Days Faculty Development Programme” on “Exploring Real-world Applications in Mathematics” organized by the Department of Mathematics, School of Basic Sciences,Vels Institute of Science, Technology and Advanced Studies (VISTAS) from 22.04.2024 to 26.04.2024
8.-
Participated in the State Level Faculty Development Programme on “FUNDING AGENCIES FOR PROJECT PROPOSALS” organized by Post Graduate and Research Department of Commerce, Nallamuthu Gounder Mahalingam College, Pollachi on 20th July 2021
9.-
Attended a Seven days National Level FDP on the “Overview of Capital Market” organized by the Department of Commerce, Nallamuthu Gounder Mahalingam College, Pollachi, Coimbatore, Tamil Nadu in collaboration with Bombay Stock Exchange Brokers’ Forum,Mumbai,held from 22nd Aug 2022 to 30th Aug 2022
10.-
Participated In Six Days State Level Faculty Development Programme on “Digitalization in Accounting and Finance” Jointly organized by Department of Commerce PA, KG College of Arts and Science and Department of Commerce, Pioneer College of Arts and Science, Coimbatore from 08.11.2022 – 14.11.2022
11.-
Participated in Online Faculty Development Program on “The Art of Teaching” held on 12.05.2020
12.-
Faculty Development Programme on “CLOUD APPLICATIONS-AN INTRODUCTION” organized by P.G. Department of Computer Applications , Nallamuthu Gounder Mahalingam College, Pollachi from 13.05.2020 to 15.05.2020
13.-
Participated in the Workshop held on 27.08.2022 conducted by the Department of Commerce (Business Analytics), G.Venkataswamy Naidu College, Kovilpatti
14.-
Participated in the THREE DAY WORKSHOP on ‘AUGMENTED REALITY’ from 28th to 30th September, 2022 organized by the Faculty of Education, Dr.M.G.R. Educational and Research Institute, Tamil Nadu, Chennai-95, India
15.-
Four days Faculty Development Programme on Applications of Mathematics in Engineering conducted by Department of Mathematics KPRIET held from 25-08-2020 to 28-8-2020
16.-
Participated in the one-day State level Symposium on “Entrepreneurship in 4G Era”,organised by the department of commerce (finance),NGM college ,Pollachi on 16 March ,2017
17.-
Participated in the one-day State level Symposium on “E-Business & E-Commerce – Its emerging Trends “organized by d by the department of Commerce (E-Commerce), on 23 August 2017 NGM College, Pollachi

Books / Monograph

1.-
INTELLIGENCE IN LEADERSHIP- in the Proceedings Artificial Intelligence in Business and Management-KMG College of Arts and Science
2.-
IMPACT OF NEW EDUCATION POLICY ON HIGHER EDUCATION-“Innovative Strategies & Practices in Teaching, Learning and Evaluation Process for Arts & Science Colleges towards New Education Policy-2022”-NGM College
3.-
MARKETING INNOVATIONS IN BUSINESS-India Means Business Perform and Transform-SNR college
4.-
WOMEN EMPOWERMENT THROUGH EDUCATION-Women’s Employment, Entrepreneurship And Empowerment-NGM College
5.-
CHALLENGES AND OPPORTUNITIES OF WOMEN ENTREPRENEURS-Women’s Employment, Entrepreneurship And Empowerment-NGM College
6.-
Financial Frauds in insurance sector-Insurance and technology- emerging Challenge-SNR College
7.-
Digital Innovation in Business-India2.0 Vision for India 2047 Digital ecosystem & Harnessing Artificial Intelligence-NGM College
8.-
Social Media Presence in Virtual World-Navigating Metaverse in shaping the Future of Business
9.-
Green Accounting And Digital Transformation -Innovation for a Sustainable Future- Embracing the path to digital Green Deal- ICIF2024
10.-
Digital Transformation in the agriculture Setor-Empowering India Through Digital Transformation-NGM College

Research Guidance

1.-
M.Phil Guided (one Scholor)- Topic - Rural Policyholders Awareness on Health Insurance -With Special Reference to Pollachi taluk
2.-
Guided Post Graduate and Under Graduate Students Final Year Projects