Dr.M.Nirmala

Assistant Professor

Department: BCom CA

Currently serving as Assistant Professor in the Department of B.Com (CA) for the past ten years at NGM College, Pollachi.
Completed B.Com (CA) in 2009 at Sree Saraswathi Thyagaraja College, Pollachi and completed M.Com (CA) in 2013 , M.Phil in 2015 and Ph.D in 2022 at NGM College, Pollachi.

Published 13 research articles in UGC CARE and Web of Science indexed journals.
Participated in 22 Faculty Development Programme.
Attended 7 national and International Conferences.
Contributed 15 articles and theoretical framework to various conferences and books.
Guided 16 PG projects.
Served as QP setter and Examiner in various colleges.

Research Work in PhD

1.-

IMPACT OF WELFARE MEASURES ON JOB PERFORMANCE AND JOB SATISFACTION OF SELF-FINANCING COLLEGE TEACHERS IN COIMBATORE DISTRICT

Awards

1.-

1. Honored with certificate of top performing mentor for the Swayam course on Consumer Phycology during July-December 2023

2.-

2. Honored with certificate of appreciation for successful guidance in spreading awareness of spoken tutorial IIT Bombay during 2023-2024

Participation in Conference

1.-

1.Participated in Two day National level conference on “Changing Paradigms in Indian Business” in NGM College Pollachi on 24th and 25th March 2017.

2.-

2.Participated in One day national conference on “Impact of Demonetization On Indian Economy” in NGM college pollachi on 28.07.2017

3.-

3.Participated in International level conference on “Artificial Intelligence in Banking and Insurance” organized by Department of Commerce (B&I) at Ramakrishna College of Arts & Science, Coimbatore held on 25th Auguest 2023.

4.-

4. Participated two days International level Conference on “G20 and Indian Management Practices" organized by Sakthi Institute of Information and Management Studies, Pollachi on 7th and 8th December 2023.

5.-

5.Participated in virtual International level conference on “Navigating Metaverse in Shaping the Future of Business” organized by Vivekanandha Institute of Information and Management Studies on 11 May 2024.

6.-

6.Participated in one day international seminar on “Winning the Business War – A Passport to Success” in Sri G.V.G Visalakshi College for Women on 14th December 2018.

7.-

7.Participated in UGC Sponsored National Seminar on “Business Ethics” and presented paper titled “Ethics of Human Resource Management” organized by Nirmala College, Coimbatore on 23rd march 2016.

8.-

8.Participated in National level seminar on “Empowering the Youth to Enrich Mankind” in NGM College Pollachi on 29.01.2016.

9.-

9.Participated in One day national seminar on” Cashless Economy Is Important” in AJK College of arts and science on 31st January 2018.

10.-

10.Attended a one day state level seminar on “Emerging Trends in E-Commerce” and presented paper titled “E-Banking” organized by P.S.G.R Krishnammal college, Coimbatore.

11.-

11.Participated in two days national level online seminar on, “How to Explode Your Mental Block” organized by Kaamadhenu Arts and Science College, Sathyamangalam from 27/04/2020 to 28/04/2020.

12.-

12.Participated in one day national level seminar on “Gandhian Ideology in the Present Scenario” organized by Department of History, Nallamuthu Gounder Mahalingam College, Pollachi on 29th April, 2020

13.-

13.Organised one day state level seminar on “COVID Impacts on Technology” organized by PG Department of commerce with Computer Application, Nallamuthu Gounder Mahalingam College, Pollachi on 29th April, 2020

14.-

14.Participated in one day national level seminar on “Outcome based education – A Drive Through” organized by Srinivasan college of Arts and Science, Perambalur on 15.05.2020.

15.-

15.Participated in ICSSR Sponsored two days Virtual seminar on “Atmanibhar Bharatt: Need of the hour for reviving as Self-reliant India amid the Pandemic Covid” organized by College of Management , SRM Institute of Science and Technology, Pollachi from 19th & 20th September 2022.

16.-

16.Participated in ICSSR Sponsored two days Virtual seminar on “Atmanibhar Bharatt: Need of the hour for reviving as Self-reliant India amid the Pandemic Covid” organized by College of Management , SRM Institute of Science and Technology, Pollachi from 19th & 20th September 2022.

17.-

17.Participated ICSSR Sponsored One day National level Seminar on “India Means Business – Reform Perform & Transform” organized by Department of Commerce(BPS & RM) at Sri Ramakrishna college of arts science of arts & science , Coimbatore held on 5th January 2023

18.-

18.Participated ICSSR Sponsored Two day National level Seminar on “Rural Women Empowerment through Entrepreneurship” organized by Department of Commerce(BPS & RM) at Sri Ramakrishna college of arts science of arts & science , Coimbatore held on 19th & 20th January 2023.

19.-

19.Participated in ICSSR Sponsored two days national level seminar on “Blended Mode of Teaching and Learning for Teacher Community” organized by Department of Commerce with Business Process Service, Nallamuthu Gounder Mahalingam College, Pollachi from 30th to 31st January 2023.

20.-

20.Participated ICSSR Sponsored Two day National level Seminar on “Impact of digital Learning in Education Sector – A Pandamic Perspective” organized by Department of Commerce, NGM College held on 8th & 9th February 2023.

21.-

21.Participated ICSSR Sponsored Two day National level Seminar on “Importance of adult Education in Professional Development” organized by Department of Commerce, NGM College held on 16th & 17th March 2023.

22.-

22.Participated in National webinar on “Indirect tax for Managers” organized by MQI College of Management held on 20th March 2023.

23.-

23.Participated in international seminar on “Exhaustion Stress Resilience” organized by Faculty of Education, Dr.MGR Educational & Research Institute, Chennai from 29th March 2023.

24.-

24.Participated in ICSSR Sponsored one day National level seminar on “Vision for Vishwa Guru India: Initiatives for Global Leadership by 2047” organized by Department of Commerce , NGM College, Pollachi held on 21st July 2023.

25.-

25.Participated in ICSSR Sponsored one day National level seminar on “Sustainable Development Through MSME’s : A pathway to Self-Reliant India” organized by Department of Commerce at NGM College, Pollachi held on 6th October 2023.

26.-

26.Participated in ICSSR Sponsored Two days National level Seminar on “Role of MSME’s in Social Development” organized by Department of Commerce(IB) at NGM College, Pollachi held on 12th and 13th October 2023.

27.-

27.Participated ICSSR Sponsored One day National level Seminar on “India 2.0:Vision for India 2047. Digital Ecosystem & Harnessing Artificial Intelligence” organized by Department of Commerce (IB) at NGM College, Pollachi held on 24th January 2024.

28.-

28.Participated ICSSR Sponsored One day National level Seminar on “Startup-Fintech Challanges andOppurtunities: India’s Economic Development in 21st Century” organized by School of Commerce, Department of B.Com(Professional Accounting) at Sree Saraswathi Thyagaraja College, Pollachi held on 9th January 2024.

29.-

29.Participated ICSSR Sponsored One day National level Seminar on “Empowering India through Digital Transformation: Sustainable Approach” organized by Department of E-Commerce at NGM College, Pollachi held on 19th July 2024.

30.-

30.Participated in the National level Seminar on “Artificial Intelligence-Powered Higher Education” organized by School of Business and Management, Christ Management, Christ University, Bangaluru held on 12th September 2024.

31.-

31.Participated in one day national level webinar on “Psychological First – Aid ” organized by ST.Marys College,Thoothukudi on 11th May, 2020.

32.-

32.Participated in one day national level webinar on “Art of achieving Teaching Excellence in digital era” organized by Sakthi Institute of Information and Management Studies, Pollachi on 4th May, 2020.

33.-

33.Participated in national level webinar entitled “Social Science Research & Statistical Data Analysis Using SPSS” jointly organized by the P. G. Department of Commerce with Computer Application and Department of Business Administration, Nallamuthu Gounder Mahalingam College, Pollachi held on 12th July 2021.

34.-

34.Participated in online national level webinar on “Wealth Creation through Personal Financial Management” jointly organized by Department of Commerce in collaboration with Association of Mutual Fund in India (AMFI), Guru Nanak Khalsa college, Yamuna Nagar, Mumbai held on 7th September 2021.

35.-

35.Participated in national level webinar entitled “Introduction to IPR and Patent Filling Procedures” organized by UG Department of Computer Applications & IQAC , Nallamuthu Gounder Mahalingam College, Pollachi held on 22nd October 2021.

36.-

36.Participated in One Day National Webinar entitled “Strategy for Managing Personal Finance” jointly organized by Department of Commerce-Business Process Services & IQAC, Nallamuthu Gounder Mahalingam College, Pollachi in Collaboration with Association of Mutual Funds in India (AMFI) held on 3rd December 2021.

37.-

37.Participated in international webinar entitled “Design Thinking for new Generation Entrepreneurs (Atmanirbhar Bharat through Entrepreneurship)” organised by Post Graduate and Research Department of Commerce in association with Micro Small and Medium Enterprises, Government of India held at Nallamuthu Gounder Mahalingam College, Pollachi on 6th Auguest 2021.

38.-

38.Participated in one day national level webinar on “Post Budget Review and Analysis 2023” organized by Department of Commerce , SRM Institute of Science and Technology, Pollachi from 19th & 20th September 2022.

39.-

39.Participated in National webinar on “Indirect tax for Managers” organized by MQI College of Management held on 20th March 2023.

40.-

40.Participated in national level webinar on “Navigating the landscape of Data analysis and AI” organized by HKBK Degree College, Erode on 11th December 2023.

41.-

41.Participated in one day national level webinar on “Gateway to Financial Freedom for Women” organized by Department of Commerce in association with Womens Cell under the guidance of IQAC , HKBK Degree College on 27th May 2024.

42.-

42.participated in four-day International Webinar on “Contemporary Issues in Commerce and Management” organised by Department of Commerce, St. Philomena’s College (Autonomous), Mysore on 7th, 8th, 9th and 10th October 2020

43.-

43.Participated in a webinar on ‘Use of Mendeley Web Library in Research Workflow’ organized by Central Library oÿ A. J. Institute of Engineering and Technology, ManĀaluru on 28 th August 2020.

44.-

44. Participated in the webinar On ”Generics Of a Bathroom” Organised by Department of B.Sc(ID & D), Gupta College, Bangalore On 12.08.2020.

45.-

45.Participated in the National Webinar on “Selenium Framework for Automation Testing” organized by P.G. Department of Computer Applications , Nallamuthu Gounder Mahalingam College, Pollachi on 5 th September 2020.

46.-

46.Participated in Pedagogical methods suitable for a pandamic suituation: webinar series, Department of economics , NGM college and erode arts & sciense college, pollachi & Erode

47.-

47. Participated in the International Webinar on “Future of DevOps ” organized by P.G. Department of Computer Applications , Nallamuthu Gounder Mahalingam College, Pollachi on 27th August 2020.

48.-

48. Participation in the National Webinar on ”Self Analysis During Pandemic” organised by the Department of Commerce & Management, Gupta College, Bangalore on 03/08/2020

49.-

49. Participated in the International Webinar Symposium on the Relevance of Gandhian Ideology in the Present Scenario held on 29.04.2020

50.-

50.Participated in a Webinar on “Introduction to Mendeley - A Reference Management Software Tool” organized by Sarojini Mohan Academy for Research and Training (SMART), Bengaluru in association with the Department of Civil Engineering, Don Bosco Institute of Technology, Bengaluru on 1st August, 2020

Research Publications

1.-

1.Published an article entitled A Study on Role of Unified Payment Interface System In India In the journal Marathwada Itihas Parishad - History Research Journal ISSN:0976-5425(P) ,]UGC CARE Journal; Volume:31, Issue:04, No.2, July–August:2024

2.-

2.Published an article entitled A Study on Customer Utilisation of Unified Payment Interface Applications With Special Reference to Pollachi Taluk In the indian Journal of Psychology during july 2024

3.-

3.Published an article entitled A Study on Customer Awareness Towards UPI (Unified Payment Interface) Application With Special Reference To Pollachi Taluk In the journal Humanities and Social Science Studies journal during June : 2024

4.-

4.Published an article entitled A Study on Customer Satisfaction towards UPI With Special Reference To Pollachi Taluk In the International Journal of Cultural Studies and Social Sciences during june 2024

5.-

5.Published an article entitled Job Satisfaction of Teachers Working in Self-Financing Colleges In the journal of Madhya Bharti-Humanities and Social Sciences (UGC Care Group-1 Journal) Vol.84, No. 13, (2023), pp. 22–28 during December 2023

6.-

6.Published an article entitled A Study on Job Performance of Teachers Working in Self-Financing Colleges In the journal of the Asiatic Society of Mumbai(UGC Care Group-1 Journal) ISSN: 0972-0766, Vol. XCV, No.6, 2022 during March 2022

7.-

7.Published an article entitledA Study on Teachers Perception on various welfare measures adopted by self-financing colleges In the journal International Journal of Disaster Recovery and Business Continuity (Web of Science )Vol.11, No. 3, (2020), pp. 206–212 during september 2020

8.-

8.Published an article entitled A study on financial performance of hdfc bank In the journal Suraj Punj Journal For Multidisciplinary Research during june 2019

9.-

9.Published an article entitled A study of policyholders satisfaction towards vehicle insurance In the international Journal of Research during may 2019

10.-

10. Published an article entitled Customer Preference and Satisfaction on Online Shopping In the International Journal of Recent Research and Applied Studies (Multidisciplinary Open Access Refereed e-Journal)during April 2018

11.-

11. Published an article entitled Customers Satisfaction On K7 antivirus Software In the journal Global Academic Research journal during march 2016

12.-

12. Published an article entitled Customers’ preference and satisfaction on Airtel 3g data service In the journalIntercontinental journal of marketing research review -impact factor :0.882, volume 3, Issue 9 during September 2015

13.-

13.Published an article entitled Customer Awareness towards Indian Post office Services In the ACME International Journal of Multidisciplinary Research during may 2015

Workshop FDP

1.-

1. Participated in One day WORKSHOP on “Export Import Documentation” in NGM College, Pollachi on 7th October 2015.

2.-

2. Participated in One day WORKSHOP on “Writing a Research Article” in NGM College, Pollachi on 11th September 2015.

3.-

3. Participated in A workshop on “E- Content Development” in NGM College, Pollachi on 28th September 2018.

4.-

4. Participated in one day national level workshop on “Python 3.4.3“organized by Vellalar College for women, Erode on 01.03.2020.

5.-

5. Participated in three days Virtual workshop on “Augmented Reality ” organized by Faculty of Education , Dr.MGR Educational & Research Institute, Chennai from 28th & 30th September 2022.

6.-

6. Participated ICSSR Sponsored One day National level workshop on “Digital India Scheme – PMJDY, APY, PMSYM” on the title of “ Implication of Digital Financial Supporting Rural Women Economic Empowerment in Western Tamil Nadu” organized by UG Department of Commerce (IB) at NGM College, Pollachi held on 20th February 2024.

7.-

7. Participated in one day national level workshop on “Experimental learning: Gaming Tools for Teaching and Learning Process” organized by Department of Commerce under the guidance of IQAC , HKBK Degree College on 22nd May 2024.

8.-

8. Participated in the One Day National Workshop on THE IMPORTANCE OF ICT AND ITS TOOLS, organised by the Department of English and IQAC, Saradha Gangadharan College, Puducherry, on 23rd July, 2020

9.-

9. Participated in Swami Vivekananda Study Circle One Faculty Development Programme On “Man Making Education” in kongunadu arts and science college, Coimbatore on 04.07.2015.

10.-

10. Participated in One day faculty development programme on “Advanced Research Tools Through SPSS” in SNMV College of arts and science, Coimbatore on 20.11.2015

11.-

11. Participated in One day faculty development programme on “Retail Environment and Market Research in Business Process Service” in PSG College of arts and science, Coimbatore on 23rd to 27th November 2015.

12.-

12. Participated in One day faculty development programme on “Computerised Accounting Using Tally ERP 9” in NGM College, Pollachi on 16th and 17th February 2017

13.-

13. Participated in seven days International level Faculty Development Program on “New Paradigms of Teaching” organized by PG Department of commerce with computer application, Nallamuthu Gounder Mahalingam College, Pollachi from 22/05/2020 to 29/05/2020

14.-

14. Participated in Online Lecture Series-I entitled “What makes a Good Teacher?” jointly organised by Faculty Development Programme Cell, the Madura College (Autonomous), Madurai held on 23rd September, 2021.

15.-

15. Participated in Faculty Development Programme entitled “Introduction to REITs and InvITs” organised by Department of Commerce, Karpagam Academy Higher Education, Coimbatore held on 29th March, 2022.

16.-

16. Participated in national level virtual Faculty Development Programme entitled “Funded Research Project Proposal Preparation and Submission Protocol” organised by Center for Research and Development, CMS College of Science and Commerce, Coimbatore held on 31st March, 2022.

17.-

17. Participated in Online Seven Day International Faculty Development Programme entitled “Next Generation Teachers” Jointly organised by Department of Business Administration & IQAC, Nallamuthu Gounder Mahalingam College, Pollachi from 24.09.2021 to 04.10. 2021.

18.-

18. Participated in Seven days Faculty Development Programme on “Overview of capital Markets” organised by the Department of Commerce, NGM College, Pollachi from 22nd Auguest to 30th Auguest 2022.

19.-

19. Participated in Three days Online Faculty Development Programme on “HR Analytics” organised by School of Commerce, Mount Carmel College Autonmous, Bangalure from 22nd to 24th September 2022.

20.-

20. Participated in one day Faculty Development Programme on “Professional Development Programme on CardioVacular Health Awareness” organised by the Department of Commerce(E-Commerce), NGM College, Pollachi from 26th October 2022.

21.-

21. Participated in Five Days National level Faculty Development Programme on “Contribution of Service Sectors in Economic Growth and Industrial Development” organised by the Department of Commerce(BPS), NGM College, Pollachi from 21st November to 25th November 2022.

22.-

22. Participated in Nine Days National level online Faculty Development Programme on “Collaboarative research Practices in Modern Era” organised by the Department of Commerce(BPS), AMET University, New delhi from 13th February to 21st February 2023.

23.-

23. Participated in Seven days Faculty Development Programme on “Research Methodology and Advanced Pedagogies in Higher Education” organised by the Department of social Work, NGM College, Pollachi from 24th April 2023 to 28th April 2023.

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24. Participated in Seven days Faculty Development Programme on “Quality Education for Nation Building” organised by the Internal Quality Assurance Cell of Sakthi Institute of Information and Management Studies, Pollachi from 31st July 2023 to 8th August 2023.

25.-

25.Participated in Seven days Faculty Development Programme on “Quality Education for Nation Building” organised by the Internal Quality Assurance Cell of Sakthi Institute of Information and Management Studies, Pollachi from 31st July 2023 to 8th August 2023.

26.-

26.Participated in Seven days Faculty Development Programme entitled “Tally ERP 9 with GST” jointly organised Department of Commerce and department of Commerce with finance, NGM College, Pollachi from 16th to 26th October 2023.

27.-

27. Participated in Seven days Faculty Development Programme entitled “Yoga for Healthy Life” organised by the Department of Human Excellance, NGM College, Pollachi from 29th January 2024 to 6th January 2024.

28.-

28. Participated in Five days Faculty Development Programme entitled “ Exploring Real-world Applications in Mathematics” organised the Department of Mathematics, School of Basic Sciences, Vels Institute of Science,Technology and Advanced Studies (VISTAS) from 22.04.2024 to 26.04.2024

29.-

29. Participated in Seven days Faculty Development Programme on “Essential Skills for Professional Development in Higher Education” organised by Star International Foundation for Research and Education from 1st July 2024 to 7th July 2024.

30.-

30. Participated in TWO DAYS National Level Online Faculty Development Program on “Online Teaching Tools and Development of E-Content” On 13th & 14th of August - 2020 Organized by Department of Management Studies, Sri Sivani College of Engineering

31.-

31. Participated in One day national level symposium on “E-Business and E-Commerce – Its Emerging Trends” in NGM college pollachi on 23rd August 2017.

32.-

32. Participated in One day state level symposium on “Enterpreneurship In 4G ERA” in NGM College Pollachi on 16th March 2017

33.-

33. Participated in One day state level symposium on “2K17 On Overseas Trade” in NGM College Pollachi on 3rd January 2017

34.-

34. Participated in International level symposium on “Volatility in Global Markrts” organized by School of Commerce at VET Institute of Arts & Science, Erode held on 23rd Auguest 2023.

35.-

35. Participated in the International Webinar Symposium on the Relevance of Gandhian Ideology in the Present Scenario held on 29.04.2020

Books / Monograph

1.-

1. Contributed a chapter entitled " Artificial Intelligence and its Roles and Effect on Leaders and Leadership" in the book "Artificial Intelligence in Management and Commerce " by K.M.G. college of arts & science, Gudiyattam during December 2022

2.-

2. Contributed a chapter entitled " Role of Fintech Companies in Emerging world " in the book "India Means Business – Reform Perform & Transform" by Department of commerce – BPS & RM Sri Ramakrishna college of arts science of arts & science (autonomous) during January 2023

3.-

3. Contributed a chapter entitled " Learning Responsibility" in the book "Blended Mode of Teaching and Learning for Teacher Community" by Department of Commerce with Business Process Service, Nallamuthu Gounder Mahalingam College, Pollachi during January 2023

4.-

4. Contributed a chapter entitled "Leadership and Enterpreneurship in Economic Growth" in the book "Rural Women Empowerment through Entrepreneurship" by Department of commerce (E-Commerce), Nallamuthu Gounder Mahalingam College, Pollachi during January 2023

5.-

5.Contributed a chapter entitled "Educational Management System" in the book "Impact of digital Learning in Education Sector – A Pandamic Perspective" by Department of Commerce, Nallamuthu Gounder Mahalingam College, Pollachi during February 2023

6.-

6.Contributed a chapter entitled "National Education Policy : 2020 – Challenges and Opportunities for Higher Educational Institution" in the book "Importance of adult Education in Professional Development" by Department of commerce, Nallamuthu Gounder Mahalingam College, Pollachi during March 2023

7.-

7.Contributed a chapter entitled "Vision For Vishwa Guru India: Initiatives For Global Leadership By 2047" in the book "Artificial Intelligence and Machine Learning: Implications and Applications" by Department of Commerce , Nallamuthu Gounder Mahalingam College, Pollachi during July 2023

8.-

8.Contributed a chapter entitled "Envisioning A Self-Reliant Rural India for Sustainable Economic Development" in the book "Role of MSMEs In Social Development" by UG Department of Commerce (IB), Nallamuthu Gounder Mahalingam College, Pollachi during october 2023

9.-

9.Contributed a chapter entitled "India 2.0: vision for India 2047 - Digital Ecosystem & Harnessing Artificial Intelligence" in the book "Functional Mechanism of Cyber Security In Digital Safety" by PG Department of Commerce (IB), Nallamuthu Gounder Mahalingam College, Pollachi during January 2024

10.-

10.Contributed a chapter entitled "Empowering India Through Digital Transformation : Sustainable Approach" in the book "Challanging and Risks Associated with Digital transformation" by PG Department of E-Commerce, Nallamuthu Gounder Mahalingam College, Pollachi during july 2024

11.-

11.Contributed a chapter entitled "The role of social media towards virtual world" in the book "Navigating Metaverse in Shaping the Future of Business" by Vivekanandha Institute of Information and Management Studies, Thiruchengode during may 2024

Research Guidance

1.-

Guided the post graduate and under graduate students research projects

Dr.M.Nirmala

Published 13 research articles in UGC CARE and Web of Science indexed journals.

Participated in 22 Faculty Development Programme.

Attended 7 national and International Conferences.

Contributed 15 articles and theoretical framework to various conferences and books.

Guided 16 PG projects.

Served as QP setter and Examiner in various colleges.

Research Work in PhD

Awards

Participation in Conference

Research Publications

Workshop FDP

Books / Monograph

Research Guidance