COA003
Dr.M.Chithirai Selvan
Assistant Professor
M.Com., M.Com-CA., M.Phil., PGDCA., MIM., MBA., PGDCA., NET
Biography
Dr. Chithirai Selvan Mylsamy is an accomplished academician, researcher, and educator in the fields of Commerce, Business, Finance, Marketing, and Human Resource Management. He currently serves as an Assistant Professor–Senior Scale at Nallamuthu Gounder Mahalingam College, Coimbatore, where he has been associated since 2001. He has also served as Head of the Department from 2011 to 2017 and has contributed extensively to teaching, academic administration, student development, and institutional activities.
Dr. Chithirai Selvan holds a Ph.D. from Bharathiar University and possesses multiple postgraduate qualifications, including M.Com., MBA, M.Phil., MIM, M.Com. with Computer Applications, and PGDCA. He has qualified for the UGC-NET examination and has developed interdisciplinary expertise in finance, taxation, banking, insurance, marketing, education, artificial intelligence, digital transformation, and sustainable development.
He has published more than 100 research papers, book chapters, and scholarly contributions in areas such as Goods and Services Tax, financial literacy, women’s investment behaviour, banking, insurance, artificial intelligence, education, teacher satisfaction, MSMEs, and digital adoption. He has also served as a reviewer for reputed journals, including SAGE Open and other international research publications.
His academic excellence has been recognised through several honours, including the National Distinguished Researcher Award, Research Excellence Award, Global Digital Teacher Excellence Award, and Smart Inspirer Award. He is actively involved in professional associations and institutional committees, including the NCC, Alumni Association, library, sports, ISO, and anti-ragging committees.
Additional Information
- Area of Specialisation
- Finance, HR and Marketing
- Other Qualifications
- National Eligibility Test (NET) cleared during 2011
Completed NPTEL Online Certification Courses:
1. Introduction to Research Methodology - July to September 2017
2. Marketing Research and Analysis - September to November 2020
3. Introduction to Industry 4.0 and Industrial Internet of Things - January to April 2023
4. AI in Marketing - January to April 2024
5. AI in Human Resource Management - January - April 2025
6. Quantitative Research Methods and Research Writing - January to April 2026 - Professional Experience (Years)
- Teaching Experience: UG - 25 Years & PG - 20 years
Research Metrics
18UGC / Scopus / WoS Articles
23Peer Reviewed Publications
1Books as Author
4Books as Co-Author
9Chapters Published
8Workshops / FDP (Resource Person)
71Seminars / Conferences
-25Years of Experience
Research Profile
- Education
- M.Com., M.Com-CA., M.Phil., PGDCA., MIM., MBA., PGDCA., NET
- Qualifications
- M.Com., M.Com-CA., M.Phil., PGDCA., MIM., MBA., PGDCA., NET
- Area of Specialisation
- Finance, HR and Marketing
Membership in Academic or Professional Organisations
| Sl No | Organization Name | Date From |
|---|---|---|
| 1 | CMAOI Association | 04/04/2026 |
| 2 | Madras Library Association (MALA), Madras | 15/07/2023 |
| 3 | Dhruva Academy of Research International and Educational Institution, Pollachi | 23/06/2026 |
| 4 | Indian Academic Researcher Association, Tirchirappalli | 01/07/2020 |
| 5 | Institute of Scholars, Bengaluru | 01/01/2026 |
Academic Administrative Responsibilities
| Sl No | Responsibility | From | To |
|---|---|---|---|
| 1 | Associate NCC Officer-National Cadet Corps, NGM College | 08/05/2021 | |
| 2 | Joint-Secretary - NGM College Alumni Association | 01/01/2026 | |
| 3 | Internal Auditor- ISO Committee, NGM College | 01/06/2011 | |
| 4 | Member - Anti-Ragging Curb Committee, NGM College | 01/06/2016 | |
| 5 | Member - NGM Cooperative Stores | 01/06/2011 |
Email: drchithiraingm@gmail.com
Mobile: +919942743343
Department: Commerce (Aided), PG Commerce(aided)