Ms.M.Gayathri M.Com(CA).,M.Phil., Ph.D(Pursuing)

Assistant Professor

Department: BCom CA

Ms.M.Gayathri is an Assistant Professor in UG Department of Commerce with Computer Application, Nallamthu Gounder Mahalingam College, Pollachi, Tamilnadu.I have started her journey as an Assistant Professor, before Completed B.COM (CA) in 2014 and M.Com(CA) in 2016 and M.Phil in 2018 at Nallamathu Gounder Mahalingam College, Pollachi. She is doing Ph.D in the area of Marketig. I have published 6 research papers in National and International journal and She has published 22 book chapters in ICSSR conference and various seminar proceedings .She has presented a paper in more than 20 papers in National and International Conference and Seminars. She has attended above 20 Faculty Development Programs, Orientation and Refresher programe, workshops and symposiums

Research Work in PhD

1.-

Impact of digital transformation among rural community with special reference to select sectors of digitalization (Pursuing)

Awards

Participation in Conference

1.-

Presented in national conference on “impact on demonetization” held in Sree Saraswathi Thyagaraja College.

2.-

Participated in national level conference on “impact on modern management on Indian economic growth” held in SNMV college.

3.-

Participated in national level conference on “Changing paradigms in Indianbusiness“held on 24 and 25 march 2017 in NGM College.

4.-

Participated and presented in the “Virtual international conference on make in india Redefined in a digital era for sustainable Development” organized by GRD College, 27 oct 2021.

5.-

participated and presented in the One Day International Conference Emerging Trends In Science And Technology.,Ngm college 29-34., NGMC, Pollachi

6.-

participated and presented in the Virtual international Conference 2021 G R Damodaran academy of Management 24-28 GRD college

7.-

participated in the Conference-National Level in obesity management though diet and fitness Shri Krishansaway college for women on 28.07.2021

8.-

participated in the International conference in Emerging Innovation Methodologies in Business System organized by NGM collge 27.10.2021

9.-

participated in the International conference (virtual) Make in India:Redefined in a digitalera for sustainableDevelopment organized by GRD college on 27.10.2021

10.-

participated and presented in two days FDP -International (Online) “Next Generation Teachers” organized by NGM collge 24.09.2021 & 04.10.2021

11.-

participated and presented in one days Conference-National Level Tribal Develpoment janjati Vikas on 12.02.2022

12.-

participated and presented in one days conference-National Level Conference of social innovation and digitalization in Business st.Andrews Institute of technology &Mangment . 11.12.2022

13.-

participated and presented in one days conference -National level-Partcipation "One day National level Conference on “Innovations & Current Trends in Research, Commerce, Business, Economics and Information Technology” " KG College of Arts 08.11.2023

14.-

participated and presented in one day conference -National level-Partcipation "One day National level Conference on “Innovations & Current Trends in Research, Commerce, Business, Economics and Information Technology” " organized by KG College of Arts on 08.11.2023

15.-

participated and presented in two day conference -international level-Partcipation G20 and indian management organized by SIIMS, POLLACHI on 7.12.2023 & 08.12.2023.

16.-

participated and presented in conference-International level Navigating metaverse in shaping the future of bussienss organized by Vivekanandha institute of information and management studies on 10.05.2024 & 11.05.2024

17.-

participated and presented in conference-International level "emerging trends in higher education organized by Govt first gradew college in mysore on 16.05.2024 17.05.2024

Research Publications

1.-

Publication of the research paper entitled “CUSTOMER PREFERENCE ON PURCHASING GOLD JEWELLERY” in UGC approved Researchers world-journal of arts and science, Vol-VIII, 2(1), April 2017,PP:90-95

2.-

Publication of the research paper entitled “A STUDY ON RURAL CUSTOMER RESPONSIVENESS AND SATISFICATION TOWARDS FIPKART SHOPPING - (WITH SPECIAL REFERENCE TO POLLACHI TALUK)in Sri sankara arts and science college in 2017

3.-

Publication of the research paper entitled “GST AWARENESS ON PURCHASING GOLD JEWELLERY IN POLACHI TALUK – in International Journal of Advance Research in Computer Science and Management Studies Volume 6, Issue 3, March 2018 , pp-32-36

4.-

Publication of the research paper entitled CENTRAL BANKS DIGITAL CURRENCIES IN FUTURE DIGITAL TRANSFORMATIONinProceedings of National Conference On” Innovations & Current Trends in Research, Commerce, Business, Economics and Information Technology”Volume 86(4), March 2018 , pp-76-81.

5.-

Publication of the research paper entitled “EMPLOYEE JOB SATISFATION ON WORK FROM HOME – A DIGITAL TRANSFORMATION PROCESS” in International Journal of Advance and Applied Research (Peer Reviewed Bi-Monthly Research Journal) Online and Print Special Issue , ISSN 2347 -7075, vol-5, issue(6),pp-79-83.

6.-

Publication of the research paper entitled” AWARENESS ON E-SAFETY TOWARDS ONLINE TRANSACTION IN POLLACHI TALUK” in International Journal of Cultural Studies and Social Sciences ISSN 2347-4777 with IF=7.138 Vol-20, Issue-01, No.57, January - June: 2024

7.-

Workshop FDP

1.-

Participation in 2 days faculty Development programme “Computerized Accounting Using Tally ERP 9” held in NGM College.

2.-

Participated in THREE work shop on Tally ERP 9.0, Writing a research article and Export Import Documentation held in NGM College.

3.-

Faculty development programme on “Research proposals and artificial writings “held 27 on nov 2018 in SNMV College.

4.-

Participated in Six days National Level Faculty Development Programme entitled "Enhancing Teaching and Creating an Effective Learning Process in the Contemporary Era” organized by Department of Business Administration (CA),Hindusthan College of Arts and Science, Coimbatore from 22.09.2021 to 28.09.2021

5.-

Participated in Online Seven Day International Faculty Development Programme on “Next Generation Teachers” Jointly organized by Department of Business Administration & IQAC, Nallamuthu Gounder Mahalingam College, Pollachi from 24.09.2021 to 04.10.2021

6.-

Participated in the State Level Faculty Development Programme on “FUNDING AGENCIES FOR PROJECT PROPOSALS” organized by Post Graduate and Research Department of Commerce, Nallamuthu GounderMahalingam College, Pollachi on 20th July 2021

7.-

Participated in Six days National Level Faculty Development Programme entitled "Enhancing Teaching and Creating an Effective Learning Process in the Contemporary Era” organised by Department of Business Administration (CA), Hindusthan College of Arts and Science, Coimbatore from 22.09.2021 to 28.09.2021

8.-

Participated in the Interantional Workshop(oneday) IND-AS(INDIAN ACCOUNTING STANDARD) KPRCS 21.01.2021

9.-

Participated in the FDP-State Level “FUNDING AGENCIES FOR PROJECT PROPOSALS organized by NGM college 20.7.2021

10.-

participated in two days FDP-National "Enhancing Teaching and Creating an Effective Learning Process in the Contemporary Era”"organized by Hindusthan College of Arts and Science, 22.09.2021 28.09.2021

11.-

participated in one day fdp in “What Makes a Good Teacher?” organized by Madura Collegeon 23.09.2021

12.-

participated in two days fdp-National level in “Overview of Capital Market” organized by "Nallamuthu Gounder Mahalingam College,Pollachi,Coimbatore,Tamilnadu in collaboration with Bombay Stock Exchange Brokers’" on 22.08.2022 to 30th Aug 2022 .

13.-

participated in three day workshop-National level “Advanced Research Methodologies and Analytical Tools (SPSS, AMOS & R) for Social Science Researchers” organized by Dr.N.G.P. Arts and Science College,Coimbatore -641048. 29.03.2023& 31.3.2023

14.-

participated in one day fdp- research methodolog and scial science organized by star international foundation for research and edcuation on 22.04.2023 & 23.04.2023

15.-

participated in five day FDP "Data Science Specialization using Python" organized by Dr.SNS Rajalakshmi College of Arts and Science,19.06.2023 & 23.06.2023

16.-

participated in five days FDP TALLY ERP 9 WITH GST organized by ngm college on 16.10.2023 & 26.10.2023

17.-

participated in five days Workshop Implication of Digital Financial Inclusion Supporting Rural Women Economic Empowerment in Western TN ICSSR Sponsored Workshop by UG Department of IB, NGM College, Pollachi on 20-02-2024

18.-

participated in five days FDP Exploring Real World application in mathematics organized by Vel's institute of scienc techonolgy and advanced studies on 22.04.2024 & 26.04.2024

19.-

participated in one day workshop Workshop-international level VALUE INVESTMENT organized by ISLAM OF JDT COLLEGE OF ARTS AND SCIENCE on 3.05.2024

20.-

participated in five days FDP essential skills for professional development in higher education organized by star international foundation for research and edcuation 1.07.2024 & 7.07.2024

21.-

participated in five days FDP- implcation of emerging coimputing techonology hindustan college of arts and science cbe on 29.07.2024 & 4.08.2024

22.-

participated in five days FDP INTERNET OF THINGS FOR EMERGING TECHNICAL APPLICATIONS organized by M.P.Nachimuthu M.Jaganathan Engineering college, Erode on 12.8.2024 & 17.08.2024

Books / Monograph

1.-