Ms.D.Saranya

Assistant Professor

Department: BCom CA

Asst.Professor
Department of B.COM (CA)
NGM College
Pollachi

Currently serving as Assistant Professor in the Department of B.Com(CA) at NGM College, Pollachi. Completed B.COM (CA) in 2008 and M.Com in 2011 and M.Phil in 2012 at Nallamathu Gounder Mahalingam College, Pollachi. Completed PGDCA in 2012 at Bharathair University Coimbatore. Currently pursing Ph.D in Nallamathu Gounder Mahalingam College, Pollachi.

Published 09 research articles in UGC CARE list
Attended 12 International Conferences
Participated in 33 Faculty Development Program and Webinar
Published 19 conference Proceedings
Completed 2 online course in various platform like NPTEL and Cursa.

Served as QP setter, BOS Member and Examiner in various Colleges. Also Currently serving the following roles in NGM

Department Criterion – V In charge
Department Placement Co -Ordinator

Research Work in PhD

1.-

Consumers Awareness, Preference and Satisfaction towards Branded Instant Food Products with special reference to coimbatore Dt

Awards

1.-

TIP Inspiring Educators of the Year 2021" world women’s day, 5th October 2021

2.-

I have Received Best Assistant Professor Award is given by Recognition of their education service Sanjana Education Foundation on 14.12.2023.

3.-

I have Received Excellence Research Award is given by Recognition of their education service Life Literary Association on 24.4.2024.

Participation in Conference

1.-

I have presented paper entitled Changing Paradigms in Indian Business in the International Level conference organized by School of Commerce and Management, NGM College, Pollachi on 24th and 25th March 2017.

2.-

I have presented paper entitled social media marketing in the International Level conference organized by PG and Research Department of Commerce (CA) , Hindustan college , Coimbatore on 5th October 2018.

3.-

I have presented paper “entitled Marketing of service” in one day International Level conference “Impact of International Business in enabling Indian Economic Growth” organized by SNMV Institute of Management on 8th January 2019.

4.-

I have presented paper entitled “Green Marketing “in Two days National Level Conference on “ Role of Institutional Financing in the Development of Agriculture” organized by Department of commerce, Mangalore University on 25th and 26th October 2019.

5.-

I have presented paper entitled “Trade Economic Development” in International Level conference “Trade, Cultural and Economic Development” organized by Department of Commerce, Vivekanandha college of Arts and Science for Women on 10th and 11th February 2020.

6.-

I have presented paper entitled A Study on Customer Satisfaction towards online shopping with special reference to pollachi(TK) in one day International Level conference “EMERGING TRENDS IN SCIENCE & TECHONOLOGY” organized by Department of Biological Science and Computer science on 27th October 2021.

7.-

I have participated in National Level “OMNI CHANNEL MARKETING” organized by Department of commerce(CA), Islamiah College, Vaniyambadi on 10th march 2022.

8.-

I have participated in ICSSR Sponsored two days E-conference on “ Emotional Intelligence on learning organization ” organized by Business Administration(CA), of St.Joseph’s College of Arts & Science, Cuddalore from 01-09-2022 to 02-09-2022.

9.-

I have participated International conference on G20 – Moving towards Sustainable and inclusive growth organized by Department PG & Research Department of commerce & Management Vivekananda College of Arts & Science for Women, Tiruchengode.on 5.4.2023 to 6.4.2023.

10.-

I have participated “International Conference on Artificial Intelligence in Banking & Insurance “organized by Department of Commerce with (B &I), Sri Ramakrishna College Arts & Science, Coimbatore. On 25.8.2023.

11.-

I have participated International conference on G20 and Indian Management Practices” organized by Sakthi Institute of Information and Management Studies (SIIMS), Pollachi , held on 7.12.2023 to 8.12.2023.

12.-

I have presented paper entitle on “Block chain Based Transactions: Transforming Payments in the Metaverse “ in the Virtual International Conference on “ Navigating Metaverse in Shaping the Future of Business” Organized by Vivekanandha Institute of Information and Management Studies, Namakkal, held on 10th & 11th may 2024.

13.-

I have presented paper entitle on “ A study on Digital Marketing and its components” in the International Conference on “Recent Trends in Multi Disciplinary Research and Innovation organized by A.V.P College of Arts and Science, Tirupur, held on 13.9.2024.

Research Publications

1.-

 Buying behavior of consumers towards digital marketing (with special reference to pollachi taluk, IPE Journal of Management, Vol-14,No-23, June 2024,ISSN:2249-9040.

2.-

 Consumer Perception towards ECO-Friendly FMCG Products: A Study on Coimbatore district, International Journal of Cultural Studies and Social Science, Vol-20, Issue -01,No-57, June -2024,ISSN:2347-4777.

3.-

 Consumer Perception Towards Cashless Transaction with special reference to Pollachi Taluk , journal of Indian Intellectual Tradition, Vol XVII(2), Oct-2023,pp422-426 ISSN:2249-7129.

4.-

 Consumer Perception Towards Mobile Food Delivery During Covid 19 Pandemic with special reference to Pollachi Taluk , Journal of Asiatic Society 0f Mumbai,Vol XCVI No: 24,Nov 2023,pp.1-5, ISSN:0972-0766.

5.-

 Awareness & Investment Pattern Of Salaried Class Investors in Coimbatore District, International Journal of Early Childhood Special Education (INT-JECSE), ISSN: 1308-5581 Vol 14, Issue 03 2022.

6.-

 A Study on Consumer Satisfaction towards Online Shopping with Special Reference to Pollachi Taluk, International Conference on Emerging Trends in Science and Technology, VOLUME III Multidisciplinary , Oct 2021, ISBN No.: 978-81-953602-2-2.

7.-

 Customer Satisfaction on Motorala Mobiles: A study with Reference to Students of Pollachi Tk, International Journal of Research in Finance and Marketing, Vol:6,Isuue:12, Dec 2016, ISSN:2231-5985.

8.-

 Consumer Awareness towards Branded Instant Food Products With special reference to coimabtore Dt, International Journal of Cultural Studies and Social Science, Vol-21, Issue -02,No-33, July -December: 2024 :: ISSN: 2347-4777 (UGC CARE Journal)

Workshop FDP

1.-

I have participated in the One Day National Level workshop on “Sustainanle Agriculture ” organized by the Department of Zoology, NGM College, Pollachi held on 3rd October 2018.

2.-

I have participated in the workshop on “digital way” organized by the Department of Commerce, NGM College, Pollachi held on 29th January 2019.

3.-

I have participated in the one day National level workshop on Scientific Research & Data Analytics” organized by PG Department of Commerce, NGM College, Pollachi, held on 12th October 2019.

4.-

I have attended one day International Level workshop on “IND- AS (Indian Accounting Standard” organized by school of commerce, KPR College of Arts & Science and Research, Coimbatore on 21st January 2021.

5.-

I have attended seven days National Level online workshop on “QUALITY ENHANCEMENT IN RESEARCH” organized by IQAC & Sponered BY MPHEQIP, shaheed Bheema Nayak Govt PG College, Bharwani from 11-jan-2022 to 17-jan-2022.

6.-

I have attended “Implementation of outcome Based Education: Opportunities and Challenge- Learning Outcome Based Curriculum Framework” organized by IQAC, NGM College, Pollachi. From 20.3.2023 to 21.3.2023.

7.-

I have participated in ICSSR Sponsored Workshop on “Digital India Scheme- PMJDY,APY, PMSYM on title “Implication of Digital Financial Inclusion Supporting Rural Women Economic Empowerment in Western Tamil Nadu “ organized by Department of commerce (IB), NGM College, Pollachi, held on 20th February 2024.

8.-

viii. I have attended in the Faculty Development Programme Entitled Finance and Accounts for Business Process Service “organized by TCS from 15th to 19thJune 2015.

9.-

ix. I have attended in the Faculty Development Programme Entitled Retail Environment and Market Research for Business Process Service “organized by TCS from 23th to 27th June 2016.

10.-

I have attended in the Faculty Development Programme Entitled Recent Trends in higher Education in Science and Humanities to Rural students “organized by Nallamuthu Gounder Mahalingam College, Pollachi from 12.06.2019 to 14.6. 2019.

11.-

I have attended in the Online Lecture Series-I on “What Makes a Good Teacher?” organized by the Faculty Development Programme Cell, The Madura College (Autonomous), Madurai held on 23rd September, 2021.

12.-

I have participated in Online Seven Day International Level Faculty Development Programme on “NEXT GENERATION TEACHERS” Jointly organized by Department of Business Administration & IQAC, Nallamuthu Gounder Mahalingam College, Pollachi from 24.09.2021 to 04.10. 2021.

13.-

I have attended National Level Faculty Development Program on “EMERGING TRENDS IN E-LEARNING” organized by Department of English, Universal School of Administration, Bengaluru held on 29th Jan 2022

14.-

I have attended National Level Faculty Development Program on EXPLORING DYNAMICS OF THE CLASSROOM-NEP & NAAC perspective organized by IQAC OF ST PAULS College, Bengaluru from 20 Jan 2022 to 28 Jan 2022.

15.-

I have participated in Faculty Development Programme on “NAAC AWARENESS AND REVISED ACCREDITATION PROCESS” organized by Mother Theresa College, Telangana on 31st Jan 2022.

16.-

I have participated in the National Level Virtual Faculty Development Programme on “FUNDED RESEARCH PROJECT PROPOSAL PREPARATION AND SUBMISSION PROTOCOL” organized by Centre for Research and Development, CMS College of Science and Commerce, Coimbatore on 31st March 2022.

17.-

I have attended seven days National Level FDP on the “Overview of Capital Market”organised by Department of Commerce, Nallamuthu Gounder Mahalingam College, Pollachi from 22.8.2022 to 30.8.2022.

18.-

I have participated FDP on Design and Development of Industry Curriculum in technological Era organized by AMET University from 14.12.22 to 22.12.22

19.-

I have attended Faculty Development Program on “Research methodology “organized by Department of Commerce, PPG College of Arts and Science Coimbatore, held on 12.12.22 to 19.12.22.

20.-

I have attended Faculty Development Program on "Research Methodology: Analysis, Tools & Techniques" organized by Internal Quality Assurance Cell & PG and Research Department of Mathematics, Theivanai Ammal College for Women (Autonomous), Villupuram from 28.12.2022 to 03.01.2023.

21.-

I have attended Faculty Development Program on “Tally ERP 9 with GST” organized by Department of Commerce and Department of Commerce(Finance), NGM College, Pollachi, from 16.10.2023 to 26.10.2023.

22.-

I have participated National Level Professional Development Programme on “Research Methodology & Data Analysis” organized by Seshadripuram Academy of Business Studies, Bengaluru. From 9.8.2023 to 19.8.23.

23.-

xxi. I have attended National Faculty Development Program on “Quality Education for Nation Building” by IQAC of SIIMS, Pollachi, from 31.7.2023 to 8.8.2023.

24.-

I have participated in Faculty Development Programme on “Research Methodology & Advanced Pedagogies in Higher Education” organized by Department of social work , NGM College, Pollachi, on 24.4.2023 to 28.4.2023.

25.-

I have participated five days International Faculty Development Programme on “Teaching Pedagogy and Life Skill Management” organized by Department of Commerce, Hindustan College of Arts & Science, and Coimbatore on 27.3.2023 to 31.3.2023.

26.-

I have participated five days Faculty Development Programme on “Exploring Real world Applications in Mathematics” organized by Department of Mathematics, School of Basic Science, Vels Institute of Science, Technology and Advanced Studied from 22.4.2023 to 26.4.2023.

27.-

I have participated seven days International Faculty Development Programme on “Ethics Model of Excellence Framework” organized by PG and Research Department of Commerce, Rani Anna Government College for Women, Bangalore from 23.4.2024 to 30.4.2024.

28.-

I have participated seven days Faculty Development Programme on “Yoga for Emotional Stability” organized by Department of Human Excellence, NGM College Pollachi, from 25.7.2024 to 2.8.2024.

Books / Monograph

1.-

I have Presented one day National Level seminar on “ Empowering the youth Mankind” organized by Department of Human Excellence, NGM College, Pollachi, held on 29thJanuary 2016.

2.-

I have Presented one day International Level seminar on “ winning the business War – A passport to success” organized by Department of commerce (CA), G.V.G Visalakshi College for Women, Udumalpet held on 14th December 2018.

3.-

I have Presented a paper entitled “ Crop Productivity through Farm Ponds” in the National Level seminar on “ Impact of farm Pond on Agriculture Development” organized by Department of Economics, Kandaswami Kandar’s College, Velur held on 17th and 18th October 2019.

4.-

I have Presented in the one day International Seminar on “Business Strategies for Sustainable Growth – A Global Perspective” organized by Department of Commerce (CA), Sri G.V.G College for women, Udumalpet, held on 9th March 2020.

5.-

I have Presented a paper entitled in one day National Level Seminar on “Technological Development & Employability Opportunity for young Generation” organized by Department of Commerce, Parks College, Tirupur, held on 26th February 2020.

6.-

I have Presented a paper entitled National level seminar on “ICSSR One Day National Seminar on “Implementation of ICT Skills for their Student & Employment in Skill Based Jobs " organized by Department of Commerce (E-Com), NGM College, Pollachi, held on 19.10.2022.

7.-

I have Presented National level seminar on “ICT Skills for Higher Education " organized by Department of Commerce (E-Com), NGM College, Pollachi, 06 held on 01-07-2022.

8.-

I have presented in the two days National online Seminar on “Rural Student and youth embracing Digital Medium to continue Learning During Covid -19, organized by Department of Commerce (E-com), NGM College, Pollachi, held on 15.6.2022 to 16.6.2022.

9.-

I have participated in the National Virtual Seminar on "Transforming Quality of Teaching by Adopting and Innovating ICT Tools & Techniques - A Key Focus Area of NEP 2020" organized by IQAC, Sri Ramakrishna College of Arts & Science, Coimbatore - 06 held on 21st & 22nd April 2022.

10.-

I have Presented National level seminar on “One Day National level Seminar on “India Means Business –Reform, Perform & Transform” organized by Department of commerce (BPS) at Sri Ramakrishna College, Coimbatore, held on 5.1.2023.

11.-

I have Presented Two Day National Level seminar on “Blended Mode of Teaching and Learning for Teachers Community” organized Department of Commerce, NGM College (BPS), Pollachi, held on 30.1.2023 to 31.1.2023.

12.-

I have Presented Two Day National Level seminar on “Rural women Empowerment through Entrepreneurship” organized by Department of Commerce (E-Com), NGM College, Pollachi held on 19.1.2023 to 20.1.2023.

13.-

I have Presented a paper entitled “Two Days National Seminar on “ Impact of Digital Learning in Education Sector- A Pandemic Perspective”” organized by Department of Commerce, GM College, Pollachi., held on 9.2.2023.

14.-

I have Presented a paper entitled “One Day National Seminar on “Women Empowerment through Financial Inclusion” organized by Department of Commerce (E-Com), NGM College, Pollachi held on 3.2.2023.

15.-

I have Presented One Day National Level seminar on “Co-Creation Model of Learning, Teaching & Curriculum- Staff & Students as partners towards NEP-2022”." organized by Department of Commerce, NGM College (BPS), Pollachi held on 3.3.2023.

16.-

I have Presented Two Days National Seminar on “National Education Policy:2020 Challenges & Opportunities for higher education Institution”organised by Department of Commerce, NGM College, Pollachi , held on 16.3.2023 to 17.3.2023.

17.-

I have Presented in the International Seminar on ‘EXHAUSTION STRESS RESILIENCE’ organized by the Faculty of Education, Dr.M.G.R. Educational and Research Institute, Maduravoyal, Chennai, held on 29th March, 2023.

18.-

I have Presented National seminar Sustainable Developments through MSMEs: Pathway to Self-reliant India “organized by Department of B.Com (SF), NGM College, Pollachi, held on 6.10.2023.

19.-

I have Presented One Day National Seminar on Envisioning a Self-reliant Rural India for Sustainable Economic Development” organized by Department of B.Com (IB), NGM College, Pollachi, held on 12.10.2023 to 13.10.2023.

20.-

I have Presented Two Days National Seminar Necessity to Empower women in Hi –Tech Horizon: Safety and well being “organized by Department of information & computer technology held on 12.12.2023 to 13.12.2023.

21.-

I have Presented One Days National Seminar on “India 2.0: Vision for India 2047 Digital Ecosystem and Harnessing artificial Intelligence” organized by PG Department of B.Com (IB), NGM College, Pollachi, held on 24.1.2024.

22.-

I have Presented ICSSR One day National Level Seminar on “Technology Enabled Social Schemes towards Sustainable Development Goals” organized by Department of Economics G.T.N Art & Science College, Dindigul, held on 23.01.2024 to 24.01.2024.

23.-

I have Presented One ICSSR National Level Seminar “Empowering India through Digital Transformation – A Sustainable Approach” organized by PG Department of B.Com (E-COM), NGM College, Pollachi, held on 19.7.2024.

24.-

I have Presented One day National seminar on “Yoga for Health, Happiness & Harmony” Organized by PG & Research Department of IB Sri Krishan Art & Science College, Coimbatore, held on 19.7.2024.

25.-

I have Presented One day National Level Seminar on “Green entrepreneurship Startups under the Substainable Development Goals” organized by PG & Research Department of IB Sri Krishan Art & Science College, Coimbatore, held on 6.9.2024.

Research Guidance

1.-

To be recognized for research guidance