Dr.S.B.Gayathri M.Com, M.Phil., Ph.D., Presently working as a Associate Professor and Head in Department of Commerce with Professional Accounting Nallamuthu Gounder Mahalingam College, Pollachi.She has 20+ years of experience in teaching and Reserach in Commerce. She published 14 publications in National and International Journals, and also several Faculty Development Programs and published a book “Strategic Management”. Her Research in the field of Marketing and HR.
Dr.S.B.Gayathri M.Com, M.Phil., Ph.D.
Associate Professor & Head
Department: BCom PA
EMail: drgayathri@ngmc.org
Research Work in PhD
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Service Quality in Nationalised Banks
Awards
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Participation in Conference
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1. One day National Conference on Risk Management with Insurance organized by Sankara College of Science and Commerce, Coimbatore. 2. Two –Day National Conference on “Changing paradigms in Indian business” organized by school of commerce and management, NGM College, Pollachi. 3. National Conference on “Emerging Issues in Online Marketing” organized Karpagam University, Coimbatore.
Workshop FDP
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1. Attended Faculty improvement Programme on “Classroom Climate” organized by the Department of Commerce, N.G.M College, Pollachi and UGC Acadamic Staff College, Bharathiar University, Coimbatore on 2nd April 2005 at N.G.M College, Pollachi. 2. Attended National Level Faculty Development Programme on Innovative Strategies to Enhance Teaching Learning Process organized by Sri Ramu College of Arts and Science, Pollachi. 3. Attended One Day Faculty Development Programme on “Advanced research tools through SPSS” organized by SNMV College, Coimbatore. 4. Attended National level Faculty Development Programme on” Innovative Strategies to Enhance Teaching Learning Process” organized by Sree Ramu College of Arts and Science, Pollachi. 5. Attended Nine Days Faculty Development Programme on “ Yoga for Emotional Stability” 6. Attended International Phygital FDP On “Recent Trends In Multidisciplinary Research” organized by SRM Institute Of Science and Technology. 7. Attended seven Days Faculty Development Programme on “ ESSENTIAL SKILLS FOR PROFESSIONAL DEVELOPMENT IN HIGHER EDUCATION” organized by Star 8. International Foundation for Research and Education 9. Attended Faculty Development Programme on “AI TOOLS FOR TEACHING” organized by Star International Foundation for Research and Education 10. Attended Two Faculty Development Programme on “Resource Management,Security&Architecting with cloud”: organized by Kongu engineering college 11. Attended seven Days Faculty Development Programme on “Deep learning techniques for social media analytics” organized by Kongu engineering college
Books / Monograph
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Business environment and strategy policies 2018 Shanlax Publication 978-93-87102-96-5
Research Guidance
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PROJECTS GUIDED – M.Phil Student Name Title of the Dissertation Year A.Nandhini Service Quality Dimensions on Internet Banking November 2015 K.Nirmala Attitude towards Entreprenurship among college students in Pollachi taluk November 2017 K.Indhu Perception and impact of drought on socio economic condition of farmers in Pollachi taluk November 2018 A.Abitha Awareness preference and satisfaction towards solar water heater at households November 2016 PROJECTS GUIDED – Ph.D Student Name Title of the Dissertation Year K.Rajarajeswari Financial Performance and NPA Analysis of selected public and private sector banks in India January 2020 K.Akilamndeswari Financial Performance of selected BSE listed Textile companies in India January 2020 Dr A Anandhiprabha Research on usage of social networking sites and their impact on college students lifestyle September 2, 2023
