Dr.R.Gayathri M.Com M.Phil, Ph.D, MBA, PGDCA, SET

Associate Professor

Department: BCom IB

Dr.R.Gayathri is Associate Professor in Commerce and has 24 years of Teaching Experience and 20 years of research experience. She has pursued a B.Com and M.Phil from Bharathidasan University an M.Com from Annamalai University and Ph.D from Bharathiyar University. Under her guidance, 7 research scholars were awarded Ph.D and 7 M.Phil scholars were awarded dissertations. She has been awarded a minor research project from ICSSR in 2018 for Rs. 3,00,000 and a short-term research project from ICSSR in the year 2023 for Rs.3,00,000. She has organised 5 National conferences, a National workshop, and two International conferences from 2012 to 2020. She has been awarded funds from ICSSR for organising a National seminar in 2023. Her area of specialization is Marketing and Finance. She has published 26 articles in National and International Journals and Published 13 Book chapters. She is currently acting as Ambassador for Institution Innovation Cell(IIC) and Criterion Manager for NAAC and AQAR. She has completed 3 NPTEL Courses and acted as NPTEL Mentor in 2023. She has completed two FDPs from ATAL Training and Learning Academy and the NEP 2020 Orientation program from the Malaviya Mission Programme. She has served as PG Commerce BOS Chairman from 2009 to 2020.

Research Work in PhD

1.-

Service Quality Gap: A Comparative study on Public sector, Old Private sector and New Private sector Banks

Awards

1.-

1. Minor Research Project- Impact of Digitalization on Business Development – Sponsored by Indian Council of Social Science Research, New Delhi - for Rs. 3,00,000, 2018-2019

2.-

2. Seed Money Project- Pay disparities of women in unorganized sector during Covid pandemic-sponsored by NallamuthuGounderMahalingamCollege, Pollachi – for Rs.25,000, Oct 2022

3.-

3. Short term Emperical Research Project – Implication of Digital Financial Inclusion supporting Rural women Economic Empowerment in Western Tamilnadu” for Rs.3,00,000. F.No. 222/CIS-2023-1257/DI/SCD

4.-

1. ICSSR Sponsored National Seminar on “Envisioning a Self-reliant Rural India for Sustainable Economic Development” held on 12th and 13th Oct 2023 for Rs.1,00,000.NIS/NS/72/IC/2023-24

Participation in Conference

1.-

27.9.03 BPO Current Trends and Future Challenges National SreeSaraswathiThyagaraja college

2.-

7th, 8th Mar 04 Implication of Globalisation of Mutual fund UGC sponsored National level Bharathidasan University

3.-

12th, 13th Jan 05 Financial sector reforms UGC sponsored National level St.Joseph College, Trichy

4.-

17th Feb 04 Impact of Globalisation In Banking sector National Vidhyasagar college

5.-

26th,27th Dec 04 Impact of MNC in utilization of resources National level Navarasam Arts and Science college

6.-

13th Feb 04 Impact of globalization on Mutual fund National Erode Arts college

7.-

10th Mar 05 Indian Scenario of outsourcing National VLB Janakiammmal college, Coimbatore

8.-

3rdsep 05 VAT Implication successful or not UGC sponsored National level Erode Arts college

9.-

30thsep 05 Challenges in Indian Banking sector National Hindustan Arts and science college

10.-

28thsep 06 Role of Food processing and small scale industries in eradication of poverty UGC sponsored national level UDC college Trichy

11.-

19th, 20th Aug 06 Special economic zones – an overview Planning commission Govt of India KadhirMohideen college, Adhiramatinam

12.-

26thsep 08 Quality in Higher Education IQAC VHNS college

13.-

20th Aug 09 Financial crisis International level ThirupurKumaran for women

14.-

2nd and 3rd March 2012 Competitiveness of Indian MSME’s in Global stage – An overview International level Sardharvallabhai Patel Institute of Management, Coimbatore

15.-

23rd and 24th march 2012 Financial Inclusion National level Emerald Heights college for women, Ooty.

16.-

15th Nov 2021 “Intellectual Property Rights (IPRs) & Research Ethics”, One-Day National Level Seminar NGM

17.-

14th& 15th Dec 21 National webinar on Best Practices in research- A Practical approach towards innovation and Development National Webinar Rosary College of Commerce and Arts

18.-

18th& 19th Nov 2021 NAAC Sponsored Two Day National Seminar on “Defining, Designing and Developing Learning Outcomes – based Curriculum Framework in Arts and Science Colleges” National level KG College of Arts & Science

19.-

19th and 20th Nov 2021 Online workshop on Empowering rural consumers-Sponsored by Ministry of Consumer affairs Government of India National level Bharathiyar University and Periyar University

20.-

29th Dec 2021 New Education policy Webinar Patrican college of Arts and Science

21.-

17th Dec 2021 Skill Development Programmes on E Business Webinar Nallamuthu Gounder Mahalingam college

22.-

11th Nov 22 Call to Innovate National level MQI, College of Management-MCM

23.-

19th oct22 Implementation of ICT Skills National level NGM College

24.-

6-7th Jan 2023 Adieu of us car manufacturer: a Case study of ford India National level Department of Commerce and Financial Studies Bharathidasan University Tiruchirappalli, Tamil Nadu, India And Institute of Business Excellence UniversitiTeknologi Mara, Malaysia and SMART Journal of Business Management Studies

25.-

8th Nov 2023 Emerging Micro Finance Practices National KG College of Arts and Science, Saravanampatti, Coimbatore

26.-

4th Aug 2023 ICT for Professional Development ICSSR Sponsored National NGM College Pollachi

27.-

21st July 2023 Women Entrepreneurs in India ICSSR Sponsored National NGM College Pollachi

28.-

2nd Aug 2023 Skilling youth for nation building ICSSR Sponsored National NGM College Pollachi

29.-

14th May 2024 Start up India Igniting Youth Towards Entrepreneurs National University of Kota Rajastan

30.-

13th Sep 2024 Vulnerability of Digital tool usage by women folk National AVP College of Arts and Science Tiruppur

31.-

19th July 2024 Digital transformation in Health care Industries National NGM College

Research Publications

1.-

Mar 2018 Antecedents and Outcome of Work life Balance in Women Civil Police MIRROR Peer Refereed International Research, Journal of Commerce, Management & Social Science- UGC Approved Journal ISSN 2249-8117 Vol 8. No.2A-March 2018 Page 209-212

2.-

March’ 2018 A Study On Work Life Balance among Women Civil Police Officers In Kerala PEZZOTTAITE JOURNALS SJIF Volume 7, Number 1, ISSN (Print): 2279-0977, (Online): 2279-0985 7.056, Sjif (2017): 8.980

3.-

April 2018 Phosphorescence of Savings on Indian Economy International Journal of Interdisciplinary Research in Arts and Humanities ISSN;2456-3145, Impact factor 6.925

4.-

Oct-Dec 2018 Shift in Online Buying Behaviour of Rural Consumers in Tamilnadu Research Explorer- A Blind Review & Refereed Quarterly International Journal Vol VI, Oct-Dec 2018, Issue 21, ISSN: 2349-1647 PP 47-51 Impact Factor 3.655(CIF) \, 2.78(IRJIF), 2.77(NAAS) Page 47-51

5.-

Jul-Sep 2018 Millennial consumer satisfaction on online shopping in Pollachi Taluk SELP Journal of Social Science ISSN:2349-1655, Vol IX, Issue 38 Impact factor 3.655(CIF), 2.78(IRJIF), 2.77(NAAS)

6.-

March 2019 Impact of digitalization on Territory Sector International Journal of Engineering Trends & Technology – IJETT, Volume-67 Issue-3 Number-2 March 2019

7.-

July- Sep 2019 Economic Empowerment of Women entrepreneurs in Tiruppur District SELP Journal of Social Science- A Blind review and refereed Quarterly Journal Impact factor 3.66(CIF), ISSN 0975-9999, Volume X, Issue 42

8.-

July- Sep 2019 Financial Literacy of women Entrepreneurs Research Explorer – A Blind review Refereed Quarterly International Journal Impact factor 3.66(CIF), ISSN 0975-9999, Volume X, Issue 42

9.-

OCT 2019 Review of Brand Equity Dimensions The International Journal of Analytical and Experimental Model analysis ISSN No. 0886-9367, Volume XI, Issue X,

10.-

Sep 2019 A study on Brand equity towards Refrigerator Journal of Informational and Computational Science- UGC A Care Approved Journal ISSN No. 1548-7741Volume 9, Issue 9, Impact factor 6.3

11.-

Sep 2022 Social Status of Women Working in Unorganised Sector and It Impact on Living Condition International Journal for Research in Applied Science & Engineering Technology ISSN: 2321-9653; IC Value: 45.98; SJ Impact Factor: 7.538 Volume 10 Issue IX Sep 2022- Available at www.ijraset.com

12.-

Oct 2022 Impact of Socio Economic Factors on the Nature of work in Unorganised Sector NIU International Journal of Human Rights ISSN. 2394-0298, Volume 9, Oct 2022

13.-

2022 Managing the family by Women labourers in Unorganised sector during Covid Pandemic ANVESAK ISSN:0378-4568, Vol.54, No.1(II) July-DEC 2022

14.-

2023 Brand equity for Refrigerator Internationational journal of Scientific research and Modern education(IJSRME) Impact Factor: 7.137, ISSN (Online): 2455 – 5630 (www.rdmodernresearch.com) Volume 8, Issue 1, 2023

15.-

June 2023 Impact of chronic stress towards self-destruction attitude Madhya Bharti -Humanities and Social Sciences UGC Care Group I Journal (मȯभारती) ISSN: 0974-0066 Vol-83 No. 19, January – June: 2023

16.-

June 2023 Self immolation attitude among school students on acute stress Madhya Bharti -Humanities and Social Sciences UGC Care Group I Journal (मȯभारती) ISSN: 0974-0066 Vol-83 No. 19, January – June: 2023

17.-

Dec 2023 Women entrepreneurs financial constraints on wealth creation SOUTH INDIA JOURNAL OF SOCIAL SCIENCES ISSN: 0972 – 8945, Vol. XXI, No.16, July – December: 2023,

18.-

Jan-June 2024 Social Media Advertising on consumer buying behaviour A study on mobiles with special reference to youngsters of Kozhikode corporation InternationalJournal of cultural studies and social sciences ISSN: 2347-4777 Vol-20, Issue 01, No.50 Jan-June 2024

19.-

Jan-June 2024 Impact of Social Media Platforms on impulsive buying behaviour- A study with special reference to the coustomers of Nesto Hyper Market, Hi-Lite Mall Koshikode InternationalJournal of cultural studies and social sciences Vol-20, Issue-1, No.50, January - June: 2024 :: ISSN: 2347-4777 (UGC CARE Journal)

20.-

January-June 2024 Role Of Social Media Advertisement On Building Brand Preference Among The Youngsters Of Kozhikode Corporation A Study With Special Reference To Electronic Products IPE Journal of Management ISSN 2249-9040 Volume 14, No 10, January-June 2024

Workshop FDP

1.-

Sep 03 Emerging challenges in HRD GVG college Udumalpet

2.-

Feb 05 Securatization Act 2002 PSGR Krishnamal college

3.-

29th, 30th Mar 05 Financial sector – The Global market issues, challenges and opportunities Bharathiyar University- national conference

4.-

23rd, 24th Jan 07 Issues and challenges in Higher education Bharathiyar University sponsored national seminar, STC

5.-

4th and 5th April 2008 Future and options NSE

6.-

26th Feb 2010 International Arithmetic’s in International finance PSG I&M

7.-

30th and 31st Aug 2010 NCCMP-NSE Certified Capital Market Prof course”- Bharathiyar University NSE and Bharathiyar University

8.-

17.04.2015 National Programme on Technology Enhanced Learning(IIT Madras) SreeSararswathiThyagarja College Pollachi

9.-

27th Sep 2022 Teachers conference-Empowering Educators Institute of company Secretaries of India, Coimbatore

10.-

21st and 22nd Sep “The Importance of Outcome Based Education in a Modern Educational Setup” Hindusthan Institute of Technology

11.-

5th Dec 2022 National Symposium on- an Era of Multidisciplinary Dimensions St.Joseph Degree & PG College Secundrabad

Books / Monograph

1.-

ENVISIONING A SELF-RELIANT RURAL INDIA FOR SUSTAINABLE ECONOMIC DEVELOPMENT Volume I Nallamuthu Gounder Mahalingam College Volume 1 [978-93-94004-84-9

2.-

ENVISIONING A SELF-RELIANT RURAL INDIA FOR SUSTAINABLE ECONOMIC DEVELOPMENT Volume II Volume 2 [978-93-94004-39-9]

3.-

India 2.0 Vision for India 2047- Digital Ecosystem and Harnessing Artificial Intelligence- Volume 1

4.-

India 2.0 Vision for India 2047- Digital Ecosystem and Harnessing Artificial Intelligence- Volume 2

Research Guidance

1.-

1. Savings and investment archetype of Farmers: A Pragmatic Exploration – Ph.D Scholar C. Radhapriya -26.10.2018

2.-

2. Work life Balance among women civil police officer in Kerala – Ph.D ScholarShaheetha – 18.6.2019

3.-

Millennial consumer preference on online shopping – Ph.D ScholarV. Meera -27.01.2020

4.-

4. Financial Constraints of Women entrepreneurs -Ph.D Scholar T.Vanjikoddi – 06.06.2022

5.-

5. Determinants and Measurement of Brand Equity for Refrigerator - Ph.D ScholarMohana Sundari- 30.08.2022

6.-

6. Impact of Social Media Advertising on the Purchasing Behaviour of female Zoomers – Ph.D ScholarK. Maya- 16.10.2024

7.-

Impulsive Buying Behaviour of consumers with special reference to Super market – Ph.D ScholarGangashree -06.12.2024

8.-

1. Evaluation of SBI and ICICI using Camel model - M.Phil Scholar Umamaheshwari – 24.06. 2009

9.-

2. Problems of Women tea pluckers with special reference to Selected tea estate in Nilgiri district – M.Phil Scholar H. Shabey Madeena – 23.3.2011

10.-

3. A study on financial inclusion among rural people with special reference to Pollachi taluk – M.Phil Scholar T.Vanjikodi, 2012

11.-

4. Customer relationship management practices in public sector banks –M.Phil Scholar R. Ramabharathi 04.02. 2013

12.-

5. Fund management and profitability analysis of Neyveli Lignite corporation – M.Phil Scholar E. Arulprakasham 2015

13.-

6. Influence of Unethical food advertisement targeted at children- M.Phil Scholar K.Chitradevi - 2014

14.-

6Job stress and its impact on Employers performance in Banking Sector – K.Sivaprakash – 12.07.2019