Dr. P. Anitha M.Com, M.Phil, Ph.D, PGDCA, NET.,

Associate Professor & Head

Department: PG COMMERCE (CA), PG Department of Commerce with Computer Applications

Dr. P. Anitha, Associate Professor & Head, PG Department of Commerce with Computer Applications at Nallamuthu Gounder Mahalingam College, Pollachi is an experienced educator in the field of Commerce and Computer Applications, with over 18 years of teaching (UG- 18 Yrs & PG- 11 Yrs) and 11 years of research experience. She has published around 55 research papers in various national and international journals and conferences. She has efficiently guided four M.Phil and three Ph.D research and around 33 Post Graduate research projects. Dr. P. Anitha is a dedicated and goal-driven professional educator with a solid commitment to the academic growth and development of her students. She excels in creating a dynamic and engaging classroom environment. Her ability to explain complex concepts in a relatable way has helped many students achieve academic success. She uses a variety of teaching methods, including lectures, case studies, and interactive discussions. She acted as Coordinator of ‘Fine Arts Club’ of Nallamuthu Gounder Mahalingam College and she is also the Coordinator of Non-Major Elective Courses (Under Graduate – Self Financing Programmes) of Nallamuthu Gounder Mahalingam College.

Research Work in PhD

1.-

POLICYHOLDERS’ SATISFACTION ON SERVICE QUALITY OF SELECTED PRIVATE LIFE INSURERS IN COIMBATORE DISTRICT

Awards

Participation in Conference

1.-

Participated and Presented a Paper entitled “Innovation and Green Development Product” in the One Day International Conference on ‘Innovation for a Sustainable Future Embracing the Path to a Digital Green Deal’, on 13th December 2024 organised Department of Commerce with Accounting & Finance & Department of Commerce with Information Technology, Sri Ramakrishna College of Arts & Science (Autonomous), Coimbatore

2.-

Participated in the Hybrid Mode Two Day International Conference on ‘Contemporary Approaches to Empower Smart Future through Digitalization’, on 24th and 25th November 2022 organised Sakthi Institute of Information and Management Studies, Pollachi

3.-

Participated and Presented a Paper on “A World of E-Commerce” in the International Conference on ‘Emerging Trends in Commerce, Management and Computer Science (ICETCMC-2022)’, on 13th August 2022 organised by Brindavan College, Bengaluru

4.-

Participated and Presented a paper entitled A Study on utilisation and satisfaction towards electronic commerce organized by SIIMS on March 11th & 12th, 2021.

5.-

Participated and Presented a Paper entitled “A Study on Online Consumer’s Repurchase Intention” in the One Day International Conference on ‘Emerging Trends in Science and Technology (ETIST – 2021), on 27th October 2021 organised Department of Biological Science, Physical Science and Computational Science, Nallamuthu Gounder Mahalingam College, Pollachi

6.-

Participated and Presented a Paper titled “Customer Satisfaction towards Online Shopping Sites for Baby Products” in a Virtual International Conference on ‘Make in India Redefined in Digital Era for Sustainable Development’ held on 27th October, 2021 organised by G R Damodaran Academy of Management, Coimbatore

7.-

Participated and Presented a Paper titled “Problems Faced by Entrepreneurs during Pandemic – A Study with Special Reference to Pollachi Taluk” in a two-day International E-Conference on “Innovative Business Practices for Global Sustainable Development in the Post Pandemic Era” held on 24th and 25th March 2022 organised by Sakthi Institute of Information and Management Studies, Pollachi

8.-

Participated in the One Day International Conference on ‘Artificail Intelligence in Banking and Insurance”, on 25th August 2023 organised by Departmetn of Commerce with Banking and Insurance at Sri Ramakrishna College of Arts & Science, Coimbatore

9.-

Participated and Presented a Paper titled “A Study on Online Consumer’s Repurchae Intention” in the One-day International Conference on “Emerging Trends in Science and Technology (ETIST-2021)” held on 27th October 2021 organised by Department of Biological Science, Physical Science and Computational Sciences, Nallamuthu Gounder Mahalingam College, Pollachi

10.-

Participated and Presented a Paper titled “Customer Satisfaction Towards Himalaya Baby Care Products” in the International Conference on “Emerging Trends and Challenges in Modern Business Management” held on 26th February 2020 organised by Research and Development Cell, Kamadhenu Arts & Science College, Sathyamangalam

11.-

Participated and Presented a Paper titled “Social Media Marketing” in the International Conference on “Connect the World with Social Media for Social Causes – A Voice for Voiceless People” held on 5th October 2018 organised by PG & Research Department of Commerce(CA), Hindusthan College of Arts & Science, Coimbatore

12.-

Participated and Presented a Paper titled “A Study on Consumer Benefits Towards E-CRM Services in Public Sector Banks” in the International Conference on “Transformation of Management Practice for the Digital Age” held on 15th March 2019 organised by Sakthi Institute of Information and Management Studies, Pollachi

13.-

Participated and Presented a Paper titled “A Customer Satisfaction on Home Appliances Towards Online Shopping” in the International Conference on “Business Innovation through Technological Advancement” held on 1st March 2019, organised by School of Commerce, Rathinam College of Arts & Science, Coimbatore

14.-

Participated and Presented a Paper titled “Risks in Mobile Banking” in the One-day International Conference on “Economics, Commerce & Management – Past, Presesnt & Future” held on 24th January 2019 organised by PG & Research Department of Commerce, Trinity College for Women, Namakkal

15.-

Participated and Presented a Paper entitled “E-Commerce” in the International Conference on ‘Global Business and Policy Modelling (GBPM 2006)’, on 21st and 22nd September 2006 organised by Adaikalamatha Institute of Management, Adaikalamatha College, Thanjavur

16.-

Participated in the One Day National Conference on “Impact of Demonetisation (2016) on Indian Economy”, on 28th July 2017 organised by Department of Economics, Nallamuthu Gounder Mahalingam College, Pollachi

17.-

Participated and Presented a Paper entitled “Technological Development in Banking” in the Two-day National Level Conference on ‘Changing Paradigms in Indian Business’, on 24th & 25th March 2017, organised by School of Commerce and Management, Nallamuthu Gounder Mahalingam College, Pollachi

18.-

Participated and Presented a Paper entitled “Make in India” in the Annual Conference of Association of Economists of Tamilnadu (AET), on 19th & 20th November 2016 organised by Post Graduate & Research Department of Economics, Erode Arts and Science College, Erode

19.-

Participated and Presented a Paper entitled “E-Banking” in the National Conference on ‘Business Management Strategies: Issues & Challenges’ on 14th September 2012 organised by Department of Business Administration with Computer Applications, Sri Krishna Arts & Science College, Coimbatore

20.-

Participated and Presented a Paper entitled “Emerging Issues in Human Resource Management” in the National Conference on ‘Contemporary Issues in Global Business Management ‘(CIGBM) on 3rd February 2012 organised by Department of Commerce and Management, Karpagam University, Coimbatore.

21.-

Participated in the UGC Sponsored National Conference on “Humn Excellence Through Ethics and Value Education”, on 3rd and 4th October 2008 organised by Nallamuthu Gounder Mahalingam College, Pollachi

22.-

Participated in One day International Seminar on “Exhaustion Stress Resilience”, organised by the Faculty of Education, Dr. M.G.R. Educational and Research Institute, Chennai on 29th March, 2023

23.-

Participated in One Day International Seminar on “Global Trade Scenario – 2022” held on 9th March 2022 organised the Department of Commerce (Foreign Trade), PSG College of Arts & Science, Coimbatore in association with Export Promotion Centre.

24.-

Participated in One-day International Seminar on “Business Strategies for Sustainable Growth – A Global Perspective” held on 9th March 2020 organised Department of Business Administration with Computer Applications, Commerce with Computer Applications, Commerce with e-Commerce & Commerce, Sri G.V.G. Visalakshi College for Women, Udumalpet

25.-

Participated in International Seminar on “Aviation and Human Capital 2K19 (ISAHC2K19)” held on 7th February 2019 organised PG Department of Commerce with International Business Nallamuthu Gounder Mahalingam College

26.-

Participated and Presented a Paper titled “Online Social Networking within Trust and Privacy Concern” in the International Seminar on “Social Network and Communication” held on 7th and 8th August 2012 organised Department of Commerce (CA), Vellalar College for Women, Erode

Research Publications

1.-

1. Published an article entitled, “Consumer Awareness Towards Branded Instant Food Products (With special reference to Coimbatore District)”, International Jouranl of Cultural Studies & Social Sciences, Volume: 21, Issue: 2, No33, June-December :2024; ISSN: 2347 - 4777

2.-

Published an article entitled, “A Study on Policyholders’ Satisfaction on Services Offered with Child Insurance Plan”, Arthshastra, Indian Journal of Economics and Research, Volume: 13, Issue: 3, No1, June-July :2024

3.-

Published an article entitled, “Investor’s Awareness on Post Office Savings Schemes”, International Journal of Cultural Studies and Social Sciences, Volume-20, Issue-1, No.57, January - June: 2024 : ISSN: 2347-4777

4.-

Published an article entitled, “Work Life Balance and Job Stress of Women Employee in IT Industry with Reference to Coimbatore City”, Journal of The Oriental Institute, ISSN: 0030-5324, Volume 72, Issue 03, No.13, 2023

5.-

Published an article entitled, “Job Stress of Women Employee in IT Industry With Reference to Coimbatore City”, Journal of Advanced Zoology, ISSN: 0253-7214 Volume 44 Issue S-7 Year 2023 Page 1927:1930

6.-

Published an article entitled “Impact of Job Stress Among Women Police” in Kanpur Philosophers, ISSN 2348-8301, International Journal of Humanities, Law and Social Sciences Published Biannually by New Archaeological & Genological Society Kanpur India, Vol. X, Issue I(E) : 2023

7.-

Published an article entitled, “A Study on Policyholders Preference on Child Insurance Plan”, Industrial Engineering Journal, ISSN: 0970-2555, Volume: 52, Issue 4, No. 5, April : 2023

8.-

Published an article entitled “Occupational Stress Among Women Police in Coimbatore District“, in Journal of the Asiatic Society of Mumbai, ISSN: 0972-0766, Vol. XCV, No.6, 2022

9.-

Published an article entitled “A Study on Policyholders Awareness on Child Insurance Plan”, in Shodha Prabha (UGC CARE Journal), ISSN: 0974-8946, Vol. 47, No.04: 2022

10.-

Published an article entitled, “Consumer Awareness and Preference of Patanjali Products”, ANVESAK, ISSN : 0378 – 4568 UGC Care Group 1 Journal, Vol. 51, No.1(I) January – June 2021

11.-

Published an article entitled, “A Study on Impact of Worklife Balance of Women Employees Towards their Job Satisfaction in ITES Industry with Reference to Coimbatore City”, CIKITUSI Journal for Multidisciplinary Research, Volume 6, Issue 6, June 2019, ISSN NO: 0975-6876

12.-

Published an article entitled, “A Study on Consumer Awareness and Satisfaction towards Online Advertisement”, Palarch’s Journal Of Archaeology Of Egypt/Egyptology, Volume: 18(1). ISSN 1567-214x

13.-

Published an article entitled, “Consumer Satisfaction on Patanjali Products”, in International Journal of Interdisciplinary Research in Arts and Humanities (IJIRAH) ISSN (Online): 2456 – 3145, Volume 3, Issue 2, 2018

14.-

Published an article entitled. “Consumer Preference and Awareness on AIRTEL 3G Network”. International Journal of Multidisciplinary Research and Modern Education (IJMRME), ISSN (Online): 2454 – 6119, Volume 4, Issue 2, 2018

Workshop FDP

Books / Monograph

Research Guidance

1.-

Guided Ms. N. Sranya for M.Phil research entitled " Occupational Stress and its Impact among Government Bus Drivers""

2.-

Guided Ms. Banu Priya for M.Phil research entitled "Borrowers Satisfaction on Home Loan – A Study with Special Reference to State Bank of India , Pollachi"

3.-

Guided Ms. T. Rmaya for M.Phil research entitled“Customer Satisfaction Towards Himalaya Baby Care Products – A Study With Special Reference to PollachiTaluk

4.-

Guided Ms. V. Ruba for M.Phil research entitled “Consumer Satisfaction on Patanjali Products – A Study With Special Reference to PollachiTaluk”

5.-

Guided Ms. T. Gowthami for Ph.D research entilted “Impact of Occupational Stress and Coping Strategies of Women Police”

6.-

Guided Ms. M. Shanmuga Priya for Ph.D research entilted "Policyholders’ Awareness, Preference and Satisfaction on Child Insurance Plan"

7.-

Guided Ms. M. Sindhu for Ph.D research entilted "Workplace Stress and Work-Life Balance Among Women Employees in IT Industry"