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Dr. N. PONSABARIRAJ M.Com., M.Phil., PGDCA, Ph.D.,

Assistant Professor
Department: BCom E-Commerce

Dr. N. Ponsabariraj is a Social Science Research Strategist with a specialization in Commerce and Management. He has been serving as an Assistant Professor in the field of Commerce since 2016, following over a decade of research experience in social sciences. Dr. Ponsabariraj earned both his M.Phil. and Ph.D. as a full-time research scholar, and in 2013, he was awarded the prestigious ‘University Research Fellowship’ by Bharathiar University, Coimbatore.

He has garnered wide recognition for his contributions to the field through his delivery of 18 research-oriented webinars and as a resource person for prominent institutions. Additionally, he has presented 30 research papers at national and international seminars and conferences, and has published 23 articles in UGC Care-listed journals at both national and international levels. Some of the notable journals where his work has appeared include Indian Journal of Finance (New Delhi) and Finance India (Greater Noida, New Delhi). He participated 12 Faculty Development Programme.

Dr. Ponsabariraj has also held memberships in various academic committees such as the Internal Quality Assurance Cell (IQAC), Centre for Entrepreneurial Development (CED), and the Examination Committee for Autonomous College. He has served as the EAC and CED Camp Coordinator. His research expertise spans Finance, Marketing, and Human Resource Management (HRM).

He has delivered specialized lectures for both faculty and students at leading institutions, including PSGR Krishnamal College for Women in Coimbatore, St. Joseph College of Arts and Science in Cuddalore, Central University of Tamil Nadu in Thiruvarur, PSG College of Arts and Science in Coimbatore, Dr. N.G.P. Arts and Science College in Coimbatore, KPR College of Arts, Science, and Research in Coimbatore, Sri Ramakrishna College of Arts and Science in Coimbatore, Sri Krishna Arts & Science College in Coimbatore, Government Arts College in Udumalpet, and National College in Trichy.

Research Work in PhD

1.-
RETAILERS’ SATISFACTION AND THE IMPACT OF FOREIGN DIRECT INVESTMENT (FDI) ON THE GROWTH OF SELECT RETAIL HYPERMARKETS IN INDIA - WITH RESPECT TO COIMBATORE DISTRICT

Awards

1.-
University Research Fellowship (URF) For Ph.D Full Time (2013-2015) in School of Commerce Bharathiar University.
2.-
Received NGM seed money of Rs. 25,000 on 01.04.2023 for the title 'Consumers’ Awareness, Perception, and Satisfaction Towards Online Medicine Buyers - With Special Reference to Coimbatore City
3.-
Received NGM seed money of Rs. 30,000 on 01.12.2024 for the title 'Perception and Satisfaction Towards the Tamil Pudhalvan Scheme: Its Impact on the Academic Growth of Young Minds in Coimbatore District'.

Participation in Conference

1.-
“M-Banking”- Department of Commerce and Commerce CA, State level Seminar on Changing Scenario of Banking Sector held on 19th September 2008, Maharaja Arts and Science College, Coimbatore.
2.-
“Global Financial Crisis And Its Impact on Indian Economy”- Department of Commerce and Commerce CA, National level Seminar on The Global Financial Crisis and Its Impact on India held on 25th September 2009, Maharaja Arts and Science College, Coimbatore.
3.-
“Global Financial Crisis”- UGC Sponsored National Seminar on, Global Financial Crisis-Its Impact on Indian Economy held at NGM College, Pollachi on 25th and 26th August 2009.
4.-
“Rebooting Strategies for Global Recession”- International Conference on Rebooting Strategies for Global Recession, 20th August, 2009. Tiruppur Kumaran College for 3Women, Tiruppur.
5.-
“Retailing in Food Processing Industry”- National Conference on Emerging Trends in Retailing Industry held on 20th March 2010, SNR Sons College, Coimbatore.
6.-
“Global Financial Crisis”- One day National Level Seminar on India’s Foreign Trade- Challenges and Opportunities in the Era of Post Liberalization” held at 01st April 2010, GRD School of Commerce and International Business, Dr. G.R.Damodaran College of Scinece, Coimbatore.
7.-
“FDI, FII and Indian-Capital Market”- Two-day National Seminar on Issues Challenges in the Banking Financial Services and Insurance (BFSI) Sector organized by the Department of Commerce on 4th and 5th February 2011, Sree Saraswathi Thyagaraja College, Pollachi.
8.-
“Role of Technological Innovation and Opportunities Promoting Entrepreneurs in India”- International Conference on Innovation and Entrepreneurship in a Networked World-ICIE 2012 dated 10th and 11th May, Sakthi Institute of Information and Management Studies, Pollachi.
9.-
“The Role of MSME-Promoting Employment Opportunities in India”- Department of Commerce and International Business, International Conference on globalization is Irreversible: Need for Branding India Inc.& Making MSMEs Competitive in association with MSME Department, Commissionerate of Industries and Commerce, Government of Tamil Nadu and CODISSIA, Coimbatore held on 2nd and 3rd March 2012, Sree Saraswathi Thyagaraja College, Pollachi.
10.-
“Financial Performance of Selected Indian Pre- and Post- Merger Companies”- UGC-SAP-DRS Sponsored National Seminar on Impact of Mergers and Acquisitions on the Financial Performance of Indian Industries, School of Economics, Bharathiar University Coimbatore on 3rd and 4th April 2012.
11.-
“Foreign Direct Investment and Environmental Issues in India”- UGC-SAP-DRS Sponsored National Seminar on Environment and Sustainable Development-Indian Perspective Organized by School of Economics, Bharathiar University Coimbatore on 23rd and 24th February 2012.
12.-
“Global financial Crisis and Impact on IT Investors in India”- National Level Seminar on Global Issues and Challenges in Business environment held on 1st February 2012, Department of Commerce CA, Kongunadu Arts and Science College, Coimbatore.
13.-
“Supply Chain management and Customer relationship Management on Indian retailing Business”- International Conference on Shifting Paradigms of Business, Department if E-Commerce, VHNSN College, Virudhunagar on 23rd and 24th July 2012.
14.-
“Foreign Direct Investment (FDI) On Growth of Select Retail Companies In India”- National Conference on “Prospects of FDI in Promoting Retail Trade in India, held on 15th February 2013.
15.-
“Determining the Risk Factor Measuring on Profitability and Liquidity Position of Select Retail Companies in India”- International Meet- Conference held at School of Commerce, Bharathiar University Coimbatore on 22nd August, 2013.
16.-
“Performance Evaluation of Mergers and Acquisition of scheduled Commercial Banks in India”- International Conference on Strategic Management: Emerging Economies’ Perspective Organized by the Oxford College of Business Management, HSR Layout, Bangalore on 25th October 2013.
17.-
“Determining the Risk Factor Measuring on the Profitability and Liquidity Position of Select Oil and Petroleum Companies in India”- International Conference on “Business Intelligence and Innovations for emerging Markets”, at Chellamal Women’s College, Chennai, held on 8th March 2014.
18.-
Presented a paper entitled on “Impact of ICT Tools in Higher Education”, ICSSR Sponsored One Day Seminar on “Perspective of ICT Tools in Education” Organized by the Department of Commerce, Nallamuthu Gounder Mahalingm College, Pollachi on 04th August 2023.
19.-
Presented a paper entitled on “Impact of NEP in Higher Education and Implementation”, ICSSR Sponsored One Day Seminar on “Impact of New Education Policy Future Generation” Organized by the Department of Commerce with Computer Applications, Nallamuthu Gounder Mahalingm College, Pollachi on 10th August 2023.
20.-
Presented a paper entitled on “Perception about Skill Development in their Successful Business”, ICSSR Sponsored One Day Seminar on “Rural Women Empowerment Through Skill Development” Organized by the Department of Commerce with Computer Applications, Nallamuthu Gounder Mahalingm College, Pollachi on 10th August 2023.
21.-
Presented a paper entitled on “Impact of MSMEs for promoting New Business Strategies”, ICSSR Sponsored One Day Seminar on “Sustainable Developments Through MSME’s: A Pathway to Self – Reliant India” Organized by the Department of Commerce, Nallamuthu Gounder Mahalingm College, Pollachi on 6th October 2023.
22.-
Presented a paper entitled on “Consumer’s Awaarness Towards Online Medicine Buyer’s – With Special Reference to Coimbatore City”, ICSSR Sponsored One Day Seminar on “Envisioning a Self – Reliant Rural India for Sustainable Economic Development” Organized by the Department of Commerce, Nallamuthu Gounder Mahalingm College, Pollachi on 12th &13th October 2023.
23.-
Presented a paper entitled on “An Empirical Study on the Level of Satisfaction towards Online Medicine Buyers”, ICSSR Sponsored One Day Seminar on “India 2.0: Vision for India 2047 Digital ecosystem & Harnessing Artificial Intelligence” Organized by the PG Department of Commerce, Nallamuthu Gounder Mahalingm College, Pollachi on 24th January 2024.
24.-
Presented a paper entitled on “Impact of ICT Tools in Higher Education”, ICSSR Sponsored One Day Seminar on “Perspective of ICT Tools in Education” Organized by the Department of Commerce, Nallamuthu Gounder Mahalingm College, Pollachi on 04th August 2023.
25.-
Presented a paper entitled on “Impact of NEP in Higher Education and Implementation”, ICSSR Sponsored One Day Seminar on “Impact of New Education Policy Future Generation” Organized by the Department of Commerce with Computer Applications, Nallamuthu Gounder Mahalingm College, Pollachi on 10th August 2023.
26.-
Presented a paper entitled on “Perception about Skill Development in their Successful Business”, ICSSR Sponsored One Day Seminar on “Rural Women Empowerment Through Skill Development” Organized by the Department of Commerce with Computer Applications, Nallamuthu Gounder Mahalingm College, Pollachi on 10th August 2023.
27.-
Presented a paper entitled on “Impact of MSMEs for promoting New Business Strategies”, ICSSR Sponsored One Day Seminar on “Sustainable Developments Through MSME’s: A Pathway to Self – Reliant India” Organized by the Department of Commerce, Nallamuthu Gounder Mahalingm College, Pollachi on 6th October 2023.
28.-
Presented a paper entitled on “Consumer’s Awaarness Towards Online Medicine Buyer’s – With Special Reference to Coimbatore City”, ICSSR Sponsored One Day Seminar on “Envisioning a Self – Reliant Rural India for Sustainable Economic Development” Organized by the Department of Commerce, Nallamuthu Gounder Mahalingm College, Pollachi on 12th &13th October 2023.
29.-
Presented a paper entitled on “An Empirical Study on the Level of Satisfaction towards Online Medicine Buyers”, ICSSR Sponsored One Day Seminar on “India 2.0: Vision for India 2047 Digital ecosystem & Harnessing Artificial Intelligence” Organized by the PG Department of Commerce, Nallamuthu Gounder Mahalingm College, Pollachi on 24th January 2024.

Research Publications

1.-
“The Role of MSMEs-Promoting Employment opportunity in India”- Department of Commerce and International Business, International Conference on globalization is Irreversible: Need for Branding India Inc. & Making MSMEs Competitive in association with MSME Department, Commissionerate of Industries and Commerce, Government of Tamil Nadu and CODISSIA, Coimbatore held on 2nd and 3rd March 2012, Sree Saraswathi Thyagaraja College, Pollachi, March 2012, Published by Laser Park Publication House, Coimbatore, pp.56-59, ISBN No: 978-81-910472-9-5.
2.-
“Supply Chain management and Customer relationship Management on Indian retailing Business”- International Conference on Shifting Paradigms of Business, Department if E-Commerce, VHNSN College, Virudhunagar on 23rd and 24th July 2012, pp. 280-281, ISBN No: 978-93-81723-05-0.
3.-
“Impact of Foreign Direct Investment (FDI) on Growth of Indian Retail Industry”- Managerial Herald, Bi-Annual Journal of thoughts, Department of Business Administration, St. Michael College of Engg. & Tech, Kalayarkoil, Sivagangai (Dt.) on July-December 2012, Shanlax publication, Madurai, pp. 18-23, ISBN No: 938068613-7.
4.-
“A Study on Profitability Position of Select Retail Companies in India”- Banking, Financial Services and Insurance (Trends, Opportunities, Issues and Challenges), 2013, pothi.com, Mudranik Technologies Pvt. Ltd, pp.103-112, ISBN No: 978-93-82359-59-3.
5.-
“Determining the Risk Factor Measuring on Profitability and Liquidity position of select Retail Companies in India”- Emerging Research Paradigms in Social Sciences, 2013, Bloomsbury Publishing India Pvt. Ltd., New Delhi, pp.126-137, ISBN No: 978-93-82951-32-2.
6.-
“Performance Evaluation of Mergers and Acquisitions of Scheduled Commercial Banks in India”- International Conference on Strategic Management: Emerging Economies Perspective Organized by the Oxford College of Business Management, HSR Layout, Bangalore on 25th October 2013, pp. 147-152, ISBN No: 978-93-5142-199-3.
7.-
“Determinants of Foreign Direct Investment (FDI) On Select Indian Retail Companies - An Econometric Analysis”- Emerging Trends In Finance, 29th May 2014, No: 978-93-83241-24-8.
8.-
“Foreign Direct Investment (FDI) on Growth of Select Retail Companies in India”- Kaveripakkam College Journal of Management Research, Chennai, Vol.III, Issue No. 7, Quarterly Journal, April-June 2013, pp.37-45, ISSN No: 2249-6459.
9.-
“Profitability and Trend Analysis of Select Retail Companies in India”- Indian Journal of Finance, New Delhi, Vol. VII, Number. 12, December 2013, ISSN No: 0973-8711.
10.-
“Determining the Risk Factor Measuring on the Profitability and Liquidity Position of Select Oil and Petroleum Companies in India” - Business Intelligence and Innovations for Emerging Market, Vol. I, Number. 1, March 2014.
11.-
“Impact of Foreign Direct Investment (FDI) in Select Indian Retail Companies-With Respect to Equity Investment”, Journal of Global Economy, Vol. II, Number.3, September 2015, pp.189-200 ISSN No: 0973-8711.
12.-
“Performance of Retail Context in Host Countries – A Study with Respect to Select Macro- Economic Variables”, EPRA International of Economic and Business Review, Vol. I, Number.3, September 2015, pp.40-51 ISSN No: 0973-8711.
13.-
“Performance of Select Oil and Petroleum Companies in India -With Respect to Profitability and Liquidity Analysis”, Finance India, The quarterly Journal of Indian Institute of Finance, Greater Noida, UP, Vol. XXXII, Number.1, March 2018, pp.139-156 ISSN No: 0970-3772.
14.-
“An Overview of Retail Industry and Determinants of FDI in Select Macro-Economic Variables in Host Countries of India and United States”, International Journal of Research and Analytical Reviews, Vol. VI, Issue. 1, Jan-March 2019, pp.i727-i741 ISSN No: 2349-5138.
15.-
“Retailers’ Satisfaction Towards FDI Impact in Indian Economy-With Respect to Coimbatore District”, Cikitusi Journal for Multidisciplinary Research, Vol. VI, Issue. 6, April 2019, ISSN No: 0975-6876.
16.-
“Gender Equality in the Implementation of Pradhan Mantri Kaushal Vikas Yojana (PMKVY) Scheme in India,” Our Heritage for Multidisciplinary Research, Vol. 68, Issue. 2, January 2020, ISSN No: 0474-9030.
17.-
“Perception About New Education Policy (NEP) In Teaching Fraternity - With Respect to Coimbatore City”, Madhya Bharti -Humanities and Social Sciences, Vol-83 No. 1, January – June: 2023, IF=6.28, UGC Care Group I Journal, ISSN: 0974-0066, Pp. 56-61.
18.-
“Consumer’s Awareness, Perception And Satisfaction Towards Online Medicine Buyer’s-With Special Reference To Coimbatore City”, Shodhak : A Journal of Historical Research, ISSN : 0302-9832, Volume: 53, Issue: 03, No: 01, September - December : 2023, Pp. 121 - 132.
19.-
“Growth And Satisfaction Level Towards Online Medicine Buyer’s - With Special Reference to Coimbatore City”, Madhya Bharti -Humanities and Social Sciences, Vol-84 No. 6, July – December: 2023, IF=6.28, UGC Care Group I Journal, ISSN: 0974-0066, Pp. 133 - 141.
20.-
“Male E-Bike users Awareness and Perception – An Empirical Analysis with Respect to Coimbatore District”, Madhya Bharti -Humanities and Social Sciences, Vol-83 No. 19, January – June: 2023, IF=6.28, UGC Care Group I Journal, ISSN: 0974-0066, Pp. 107-122.

Workshop FDP

1.-
“Meta Management Mantra”- National Level Seminar, Department of Commerce and Research, RVS College of Arts and Science held on 10th March 2007, Coimbatore.
2.-
“OMM’08”- Quiz Programme Conducted by Omni-Maths Association of Department of Mathematics held on 13th October 2008.
3.-
“Centre for Counseling & Guidance”- Participation as Peer Counselor during the 2008-2011 Academic Years Organized by the Centre for Counseling and Guidance, Organized by, Saraswathi Thyagaraja College, Pollachi.
4.-
“Three Day Entrepreneurship Awareness Camp (EAC)”- Organized by Saraswathi Thyagaraja College held on 16th, 17th and 18th September 2010, Pollachi.
5.-
“EDU-NOMICS & International Brand Architecture”- Organized by Department of MBA Rathinam College of Arts and Science held on 5th January 2011, Coimbatore.
6.-
“The Protection of Women From Domestic Violence Act, 2005”- Organized by the Department of Women’s Studies, Bharathiar University, Coimbatore held on 20th March 2012.
7.-
“Two Day Entrepreneurship and Skill Development Programme”- Organized by Entrepreneurship and Skill Development Centre, Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore held on 27th and 28th March 2012.
8.-
UGC Sponsored Two Day Workshop on “Data Analysis in Business Research”- Conducted by School of Commerce, Bharathiar University, Coimbatore on 19th and 20th February, 2014.
9.-
“National Library Week” – held at Bharathiar University, Coimbatore on 18th November, 2014.
10.-
Attended one week faculty Development Programme (FDP) on “Research methodology and Advanced Pedagogies in Higher Education”, Organized by the Department of Commerce, Nallamuthu Gounder Mahalingm College, Pollachi from 24th to 28th 2023.
11.-
Attended one week faculty Development Programme (FDP) on “Quality Education for Nation Building”, Internal Quality Assurance Cell (IQAC) of Sakthi Institute of Information and Management Studies (SIIMS) from 31.07. 2023 to 08.08.2023.
12.-
Attended one week faculty Development Programme (FDP) on “Research methodology and Advanced Pedagogies in Higher Education”, Organized by the Department of Commerce, Nallamuthu Gounder Mahalingm College, Pollachi from 24th to 28th 2023.
13.-
Attended one week faculty Development Programme (FDP) on “Quality Education for Nation Building”, Internal Quality Assurance Cell (IQAC) of Sakthi Institute of Information and Management Studies (SIIMS) from 31.07. 2023 to 08.08.2023.

Books / Monograph

1.-
“Performance of Retail Industry and Determinants of Foreign Direct Investment (FDI) On Select Macro- Economic Variables in Host Countries”, Published by LAP LAMBERT Academic publishing, International Book Market Service Ltd., Mauritius. ISBN: 978-620-0-11828-8.
2.-
“Impact of Foreign Direct Investment (FDI) in Indian Retail Sectors - Retailers’ Are Satisfied?” Published by Kanish Publishing House, ISBN-13: "978-81-941797-0-2".

Research Guidance

1.-