Dr.M.Deepa working as an Assistant Professor in the Department of Commerce CA, Nallamuthu Gounder Mahalingam College, Pollachi for the past 12 years. CompletedUndergraduate and post graduate at PKR Arts College for Women, Gobichettipalayam and completed M.Phil at the Bharathiar University, Coimbatore and completed her Ph.D at Nallamuthu Gounder Mahalingam College, Pollachi. Produced two M.Phil scholars and guiding one Ph.D scholar and also she guided more than 50 PG level projects in different topics. Area of interest is marketing and finance. Published more than 20 research papers in the various national and international level journals. Received International Teacher award, National academic excellence award and elite teacher award. Submitted three seed money project from the NGM Management during the following year 2021,2023,2024. Received ICSSR sponsored National level seminar on “Impact of New Education Policy among Future Generations” during the month of August 2023. Acted as resource person for the international webinar on “impact of online education among students” during the month of June 2022. She joined as a life time member from various institutions and academy.
Research Work in PhD
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Completed Ph.D entitled " A study on consumer perception towards online shopping with special reference to coimbatore District. Here I have distributed two different sets of questionnaire. one to entrepreneur and online consumers to know about the preference and satisfaction and about online shopping perception.
Awards
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Received International Teacher Award given by International institute of Organized Research is registered MSME with Ministry of MSME Government of India” (UDYAM –PB-20-0002405) during the year April 2021
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Received Academic Excellence National Award given by International institute of Organized Research is registered MSME with Ministry of MSME Government of India” (UDYAM –PB-20-0002405) during the year June 2021.
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Received International Elite Teacher Award given by International institute of Organized Research is registered MSME with Ministry of MSME Government of India” (UDYAM –PB-20-0002405) during the year April 2021
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Received Most Precious Award – PILLARS OF INDIA 2021 by ESN Publications
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Received Best faculty award from IOT Academy during the year 2021
Participation in Conference
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Presented a paper entitled “A Study on benefits of e-CRM services provided by public sector banks in Pollachi taluk” held at SIIMs, Pollachi, on 15th March 2019. Presented a paper entitled “A Study on benefits of e-CRM services provided by Private sector banks in Pollachi taluk” held at Rathinal College, Coimbatore on 11th March 2020.
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Presented a paper entitled “A Study on Utilization and Satisfactin towards Electronic Commerce – with Special reference to Pollachi Taluk ” held at SIIMs, Pollachi, on 11th and 12th March 2021. Presented a paper entitled “A study on students perception towards online education during pandamic – with special reference to pollachi taluk ” held at G. E. S.’s Shri Bhausaheb Vartak Arts, Commerce and Science College, Borivali (W), Mumbai – 400 091, held on 21st and 22nd May, 2021. Presented a paper entitled A Study on utilisation and satisfaction towards electronic commerce organised by SIIMS on March 11th & 12th, 2021. Presented a paper entitled “A study on students perception towards online education during pandamic – with special reference to pollachi taluk ” held at G. E. S.’s Shri Bhausaheb Vartak Arts, Commerce and Science College, Borivali (W), Mumbai – 400 091, held on 21st and 22nd May, 2021. Presented a paper entitled “Preference of using Information and communication technology among e-entrepreneurs in digital marketing – with special reference to Pollachi taluk organized by Sree Vidyanikethan Institute of Management on 2,3 and 4th September 2021. Presented a paper entitled “College students perception towards online education - A study with special reference to Pollachi Taluk” in Two Days Virtual International Conference on “Pandemic and Business Sustainability” organized by Faculty of Commerce at Dr.N.G.P. Arts and Science College, Coimbatore on 21st & 22nd October 2021. Presented in the international Conference a paper entitled “ College Students perceptions towards online education among NGM Students” organised by KISS Deemed University as on 17 th and 18 th December 2021.
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Presented a paper entitled” Preference of using Information and communication Technology among e-entrepreneurs in Digital Marketing” conference titled Innovative Business Practices for Global Sustainable Development in the Post Pandemic Era organized by SIIMS during March 2022. Presented a paper entitled” a study on challenges faced by E-entrepreneurs “Two Day International Conference on Multidisciplinary Academic Research and Global Innovations ICMARGI- 2023” organized by KG college of Arts and science during 2023. Presented in the international Conference a paper entitled “G20 and its Impact in India” organised by SIIMS, NGM College, Pollachi as on July 2024. Presented in the Two international Conference a paper entitled” A Study on entrepreneurial skills among College students in Pollachi taluk” as on 24th and 25th July 2024.
Research Publications
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Published an article entitled” A study on students perception towards online education during pandemic – with special reference to pollachi taluk ” has been published by AJANTA – An international multidisciplinary quarterly Research journal - peer reviewed refereed and UGC Listed journal , ISSn-2277-5730 volume – X, issue-II, April – June 2021.Published an article entitled "Awareness Towards Goods And Services Tax (GST) Among Small And Medium Traders – A study with special reference to Pollachi Taluk" has been published in Palarch’s Journal of Archaeology of Egypt/Egyptology, Volume -18, Issue - 1, 2021. (Scopus Journal).Published an article entitled, “Female Patient’s Awareness towards Public Health Centers -With special reference to Pollachi Taluk” RESEARCH REVIEW International Journal of Multidisciplinary Volume 4, Issue 1, Pages 422-424, 2018. ISSN: 2455-3085 (Online). Published an article entitled, “Female Consumer Awareness and Satisfaction towards Online Shopping - With Special Reference to Pollachi Taluk” Asian Journal of Applied Science and Technology (AJAST) Volume 2, Issue 1, Pages 169-174, 2018. ISSN: 2456-883X. 10. Published an article entitled, A Study On Consumer Satisfaction Towards Online Shopping In Electronic Items – With Special Reference To Pollachi Taluk International Journal of Advance Research in Computer Science and Management Studies (IJARCSMS) ISSN (Online): 2321-7782, ISSN (Print): 2347-1778.Published an article entitled, “A Study on Customer Awareness and Satisfaction towards Flipkart Shopping - With Special Reference to Pollachi Taluk” International Journal of Recent Research and Applied Studies, Volume 4, Issue 8 (5) ISSN: 2349 4891 August 2017.Published an article entitled, “A Study On Consumer Perception Regarding Benefits Of Online Shopping – With Special Reference To Pollachi Taluk” in international journal of Advanced trends in Engineering and Technology (IJATET) (Vol-2 issue-II – ISSN: 2278 4497).Published an article entitled, “A Study On Consumer Perception Regarding Problems Of Online Shopping – With Special Reference To Pollachi Taluk” in Quest international multiciplinary research journal(Vol-V issue-II – ISSn: 2278 4497).Published an article entitled, “A Study on Awareness about the Proposed Use of Internet among the Entrepreneurs in Business – with Special Reference to Pollachi Taluk” in Global Academic Research Journal of An International Multidisciplinary Peer-Reviewed Research Journal (Volume 3, Issue 6, June 2015 ISSN: 2347-3592).Published an article entitled, “ A Study on Economic Empowerment of Women Entrepreneurs by using Information and Communication Technology (ICT) – With Special Reference To Pollachi Taluk” in International Referred Research Expo Multidisciplinary research journal (Volume V, Issue IV, April 2015) ISSN :2250-1630.Published an article entitled, “A Study of Students Attitude Towards Online Shopping – with Special Reference to Pollachi Taluk” in Acme International Journal of Multidisciplinary Research Journal of An International Multidisciplinary Peer-Reviewed Research Journal (Volume 3, Issue 7, July 2015 ISSN: 2320-236X) .Published an article entitled, “A Study on Awareness about the Proposed Use of Internet among the Entrepreneurs in Business – with Special Reference to Pollachi Taluk” in Global Academic Research Journal of An International Multidisciplinary Peer-Reviewed Research Journal (Volume 3, Issue 6, June 2015 ISSN: 2347-3592).
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Published a paper entitled “A Study On Benefits Of Information And Communication Technology Among Young Entrepreneurs - A Study With Special Reference Topollachi Taluk” Rabindra Bharati University Journal of Economics Vol: XXVII, No: 3, 2023. Published a paper entitled “A Study On Benefits And Problems Faced By Entrepreneurs During Pandemic - A Study With Special Reference To Pollachi Taluk ” Dogo Rangsang Research Journal ISSN : 2347-7180 UGC Care Group I Journal Vol-13, Issue-4, No. 5, April 2023. Published a paper entitled “A Study on Reason for Preference towards Online Shopping” in UGC care listed journal Arthshastra, Indian Journal of Economics and Research, Vol 13, Issue 3, No1, June-July 2024. Published a paper entitled ”A Study On Awareness Towards Start-Ups Among College Students - With Special Reference To Pollachi Taluk” International Journal of Cultural Studies and Social Sciences Vol-20, Issue-1, No.37, January - June: 2024 :: ISSN: 2347-4777 Double-Blind, Peer Reviewed, Refereed & Open Access, UGC CARE Listed JournalDr.M.Deepa published a paper entitled “A Study on benefits and Problems faced by entrepreneurs during pandamic - A Study with Special reference to pollachi taluk” in UGC care listed journal DOGO Rangsang Research Journal, Vol-13, Issue-3, No. 3,March2023. 21. Dr.M.Deepa published a paper entitled “A study on benefits of information and communication technology among Young entrepreneurs - a study with special reference to pollachi taluk” in UGC care listed journal Rabindra Bharati University Journal of Economics ISSN : 0975-802X Vol. : XXVII, No:3, 2023Published a paper entitled “A Study on Supply Chain Managament of construction Industry with special reference to Pollachi taluk” in Genius an multidisciplinary peer reviewed and UGC listed journal No 47100 Vol no X issue II ISSN no2279 – 0489 February 2022.
Workshop FDP
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Participated in the one week faculty development programme on “GST-compliance - a practical approach” Jointly Organised by Post Graduate & Research Department of Commerce and Department of Commerce (Computer Applications), Vivekananda College, Tiruvedakam West, MaduraiParticipated in the Two day National level workshop on "Case Study Development in Commerce, Management and Computer Science Subjects organized by SSMRV College on 21 and 22nd June 2021Participated in the National Ten-day Online Faculty Improvement Programme on Research Methodology from 1st to 10th July 2021 organized by the Prerna College of Commerce, Nagpur, MaharashtraParticipated & completed successfully AICTE Training And Learning (ATAL) Academy Online Elementary FDP on " Emerging Challenges in Cyber Security" from 18/10/2021 to 22/10/2021 at Govind Ballabh Pant Engineering CollegeParticipated in the Three Day Faculty Development Programme on “QUALITY ASSURANCE IN HIGHER EDUCATION “ organized by the Department of Business Administration in association with the IQAC from 22.09.2021 to 24.09.2021 under UGC PARAMARSH SchemeParticipated in the one week faculty development programme on “gst-compliance - a practical approach” Jointly Organised by Post Graduate & Research Department of Commerce and Department of Commerce (Computer Applications), Vivekananda College, Tiruvedakam West, MaduraiParticipated in the National Level E-Workshop on "Administering Google Form and its Add-ons for Online Academic Programmes organized by Khadir Mouhideen College on 28.06.2020. 36. Dr.M.Deepa participated in the Two day National level workshop on "Case Study Development in Commerce, Management and Computer Science Subjects organized by SSMRV College on 21 and 22nd June 2021.Participated in the one day workshop on “Mentoring the Mentors “ in Sakthi Institute of Information Management, Pollachi on 23rd February 2018. Participated in the one day workshop on “Research methodology “ in NGMC, Pollachi on 15th and 16th April 2021 Participated in the Virtual Workshop on “Research Methodology and Hands on Learning” organized by the School of Tribal Resource Management, KISS Deemed to be University held from August 2-6, 2021. Participated in the Five Day Interdisciplinary Online Workshop on “Advance Teaching, Learning, Research Methodology and Innovations” organized by Saint Francis De Sales College, Nagpur from 1st June to 5th June, 2021. Participated in the 5 days online workshop on "Use and Integration of Technology: Implementation of the Vision of NEP - 2020" during 9-13 August 2021
Books / Monograph
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Published two books entitled "Impact of New Education Policy among future Generations" during the year 2023-2024 with 978-93-94004-25-2. & 978-93-94004-26-9
Research Guidance
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Guided and produced Two M.Phil Schlors and Guiding one Ph.D research Scholar
