Dr. M. Akilanayaki M.Com., PGDCA., NET., MBA., M.Phil., Ph.D., SET

Faculty Profile

Assistant Professor & Head

Serving as an Assistant Professor in the Department of Commerce- Information Technology at Nallamuthu Gounder Mahalingam College, Pollachi, since 18th July 2011. Specialized in Marketing Management and Human Resource Management, with academic achievements including UGC-NET (2012) and UGC-SET (2018). Earned a Ph.D. in Commerce (2017) and an M.Phil. from NGM College (2013). Holds postgraduate degrees in Commerce (2011, Gold Medalist) and MBA (2012) from Bharathiar University. Completed a Post Graduate Diploma in Computer Application (2011) and an Advanced Diploma in Entrepreneurial Development (2009). An undergraduate degree in Commerce (2009, Gold Medalist) was also obtained from NGM College.

Research Work in PhD

1.-

Published a book entitled “Working women policyholders’ satisfaction in LIC”

2.-

Received Rs.25,000 for Seed Money Proposal from Nallamuthu Gounder Mahalingam College entitled” Awareness on Government Schemes Towards Transformation to Sustainable Development in Tamilnadu- with special reference to Coimbatore District

3.-

• Received Rs.25,000 for Seed Money Proposal from Nallamuthu Gounder Mahalingam College entitled” Comparative Study on Attitude and Perception of the Consumer Towards Eco-Friendly Product Before and During Pandemic- with special reference to Coimbatore District

Awards

1.-

Received organizer certificate for IIT Spoken Tutorial Bombay on 2023

2.-

Received Appreciation Certificate from Ministry of Parliament for the voluntary services rendered in the government schemes camp for the people of Pollachi constituency

3.-

Received Appreciation Certificate from NIPAM for coordinating in conducting Awareness Program under National Intellectual Property Awareness Mission on January 08,2024

4.-

Received Rs 1,25,000 from ICSSR for conducting National Level Seminar entitled “Blended Mode of Teaching And Learning for Teachers Community

5.-

Received Rs 20,000 from ICSSR-SRC for conducting National Level Seminar entitled “Vision Viksit Bharat Education 4.0: Enhancing Indias Workforce for AI Powered Future"

Participation in Conference

1.-

Participated in “A Study on Welfare Women Schemes in Tamilnadu For Sustainable Development With Special Reference to Coimbatore District” in International Conference on “ Role of Universal Values in Workplace Transition with Emerging Technologies” on 18th May 2024 organized by Nagarjuna Management Studies.

2.-

Presented and Published a paper Entitled “Implementation and Awareness of Sustainable Development Goals in Tamilnadu” in International Conference on “ Navigating Metaverse in Shaping the future of Business ” on 10th and 11th May 2024 organized by Vivekanandha Institute of Information and Management Studies

3.-

Participated in “Tamilnadu Government Funding Schemes Initiatives Towards Entrepreneurs in MSME Sector: An Empirical Study” in ICSSR Sponsored One Day National Level Seminar on the Title “India 2.0 : Vision for India 2047 – Digital Ecosystem and Harnessing Artifical Intelligence” on 24th January 2024 organized by Department of Commerce IB, NGM College, Pollachi

4.-

Participated in “The role of Atmanirbhar Bharat Abhiyan In Indian Economy Transformation Through Innovation” in ICSSR Sponsored Two Days National Level Seminar on the Title “Envisioning a Self Reliant Rural India for Sustainable Development” on 12th and 13th October 2023 organized by Department of Commerce IB, NGM College, Pollachi

5.-

Participated in one Days National Level Seminar on the Title “Investors Awareness” on 11th October 2023 organized by Department of Commerce CA, NGM College, Pollachi

6.-

Participated in “Empowering India’s MSME: Pathway to Economic Growth, Resilience, Social Inclusion” in ICSSR Sponsored One Day National Level Seminar on the Title “Sustainable Development through MSME’s: A pathway to Self-Reliant India on 6th October 2023 organized by Department of Commerce-, NGM College, Pollachi

7.-

Participated and Presented a paper in International Conference on “Good Governance and Sustainable Financial Market” KLE Society Ninjalingappan College, Bengalure on 8th and 9th October 2021

8.-

Participated in International Conference on “Modern Techniques and Practices in Commerce and Management” in Tapti Education Society’s College of Arts and Science, Bhusawal on 4th September 2021

9.-

Participated in International Conference on “Business and Innovation IcoN2021” in Sri Ramakrishna College of Arts and Science, Coimbatore on 15th September 2021 and presented a paper entitled on “ Awareness of Consumer towards Green Marketing- A Special Reference to Coimbatore District

10.-

Participated in National Conference on “Commerce and Management in Next Decade” in ST. Thomas College of Arts and Science, Kerala on 25th September 2021, Collaboration with AGAR

11.-

Participated in International Conference on “Ecommerce and Covid-19 The innovation, challenges, solution and opportunity” in Rathinam College of Arts and Science, Coimbatore on 22nd March 2021 to 26. March 2021”.

12.-

Participated in National Conference on “Progression on Strategies in Indian Business” in Nezareth Margoschis College at Pillaiyanmanai, Nezareth on 5th February 2021 and presented a paper entitled on “ The New Normal Business Flow of Street Vendors – Post Covid-19 with Special Reference to Coimbatore District

13.-

Participated in National Virtual Conference on “Rejuvenation of Indian Economy in Pandemic Scenario” in Avinashilingam Institute for Home Science and Higher Education for Women, Pollachi on 24th and 25th February 2021 and presented a paper entitled on “ Impact of Covid 19 in Indian Life Insurance Sector- A Descriptive Study

14.-

Participated in National Virtual Conference on “Rejuvenation of Indian Economy in Pandemic Scenario” in Avinashilingam Institute for Home Science and Higher Education for Women, Pollachi on 24th and 25th February 2021 and presented a paper entitled on “ Pandemic Impact of on Gems and Gold Price fluctuation in India- An Investigative Study

15.-

Participated in International conference on "Business Innovation Through Technological Advancement, Rathinam College of Arts and Science, Coimbatore, Tamil Nadu, on 1st March 2019 and presented paper entitled on "Impact of Digital Payment System in Indian Economy

16.-

Participated in National conference on "Transformative Technology in Commerce and Management, Impact on Indian Economy, Avinashilingam Institute for Home Science and Higher Education for Women”, Coimbatore, Tamil Nadu, on 29th to 30th January 2019 and presented paper entitled on "Awareness of Rural Working Women policyholders Towards LIC policies".

17.-

Participated in International conference on "Service Marketing- Process, Practices and Potential at National College Centenary, Tiruchirappalli, Tamil Nadu, on 24th January 2019 and presented paper entitled on "Banking Sector in Modern Economy"

18.-

Participated in International conference on "Innovation and Entrepreneurship in a networked World"-ICIE 2012 at Sakthi Institute of Information and Management Studies, Pollachi, from 10th -11th May 2012 and presented paper entitled on "Working Entrepreneurial in Indian Economy".

19.-

participated in National Conference on "Challenges and opportunities faced by innovative entrepreneurs in India" at KBN College and presented a paper entitled "Entrepreneurship development in india"

Research Publications

1.-

Published a research article entitled “A Study on the Awareness Of Government Schemes for the Transformation of Sustainable Development in Tamil Nadu” in Madhya Bharti Journal Humanities and Social Science ISSN 0974-0066 Vol 85, No-18, January-June 2024

2.-

Published a research article entitled “Consumer Perception Towards Eco-Friendly Product” in Madhya Bharti Journal Humanities and Social Science ISSN 0974-0066 Vol 84, No, July-December 2023

3.-

Published a research article entitled "Impact assessment of GST implementation on Small and Medium Scale Traders" in South India Journal of Social Science ISSN 0972-8945 Vol XXI, No 19, July-December 2023

4.-

Published a research article entitled “A Study on Consumers Level of Satisfaction towards Eco-Friendly Products with Special Reference to Coimbatore District” in Kanpur Philosophers Journal Journal, Volume IX, Issue II No.20:2022, SEP 2022

5.-

Published a research article entitled “Consumer Attitude and Perception towards Eco Friendly Products With Special reference to Coimbatore District.” in Shodha Prabha Journal Journal, Volume 47, Issue I, No.20:2022, September – 2022

6.-

Published a research article entitled “ Opportunities and Challenges Faced by the Selected Organic Product Exporters in India- An Empirical Study” in Aegaeum Journal ISSN -0776-3808- Vol. 8, Issue.10, Oct, 2021

7.-

Published a research article entitled “Rural Working Women Policyholders Awareness on the Policies Offered by LIC” in Strad Research Journal ISSN -0039-2049- Vol. 7, Issue.12, Dec, 2020

8.-

Published a research article entitled “Working Women Policyholders Awareness on the Policies Offered and Facilities Provided by LIC” in IJMET ISSN -2162-1578- Vol. 6, Issue.2, Dec, 2016

9.-

Published a research article entitled “Human Resource Practices Followed in Service Sector- a Study with special reference to Non Banking Financial Companies” in International Journal of Advance Research in Computer Science and Management Studies of Research, Vol-6, Issue-12, Dec 2018, Pg. No.-12-16

10.-

Published a research article entitled “Working Women Policyholders’ Awareness on the Policies offered and Facilities Provided by LIC” in Research Review Journal International Journal of Multidisciplinary, Vol-3, Issue-12, Dec 2018, Pg. No.-932-935

11.-

Published a research article entitled “Satisfaction of Working Women Policyholders’ on the Policies on the Services of LIC” in Asia Pacific Journal of Research, Vol-1, Issue-LVII, Nov 2017, Pg. No.-280-291

12.-

Published a research article entitled “Determinants of Working Women Policyholders’ Satisfactions on the services offered by LIC” in International Journal of Current Research and Modern Education, Vol-2, Issue-2, Nov 2017, Pg. No.-298-302

13.-

Published a research article entitled “Working Women Policyholders Utilization of the Facilities Provided by LIC” in IJBARR E- ISSN -2347-856X ISSN -2348- Vol. 1, Issue.16, Pg.No.62-65, Oct- Dec, 2016

14.-

Published a Research article entitled “Earning Women Policyholder Awareness on the Policies Offered by LIC” in ACME ISSN-2320-236X, Vol-III, Issue-X, Pg.No.1-6, November 2015

15.-

Published a Research article "Customer perception and problem towards solar energy products" in Routledge ISBN 9781003684459

Workshop FDP

1.-

Participated in ICSSR Sponsored Workshop on “Digital India Scheme- PMJDY, APY, PMSYM on the ”Implication of Digital Financial Inclusion Supporting Rural Women Economic Empowerment in Western Tamilnadu held on 20th February 2024.

2.-

Participated in National Workshop on “Implementation of outcome based education: Opportunities and Challenges- Learning Outcome Based Curriculum Framework" at NGM College of on 20th to 21st March 2023

3.-

Participated in National Workshop on “Research Methodology in Social Sciences" at SRM Institute of Technology Ramapuram Campus College of Science and Humanties on 20th to 28th February 2023

4.-

Participated in National Workshop on “Mentoring the Mentor" at Bestowedutrex on 2th October 2022.

5.-

Participated in National Workshop on “IRP Innovation and Research" at Phulsing Naik Mahavidyalam, Yavatmal on 25th October 2021

6.-

Participated in National Workshop on “Data Analysis Using AMOS and E-View" Sponsored by ICSSR-SRC at Alagappa University, Karaikudi on 7th October 2021 to 8th October 2021

7.-

Participated in National Workshop on “Yoga for Art Care" at NGM College of Arts and Science, Pollachi, on 29h September 2021 to 1st October 2021

8.-

Participated in National Workshop on “Investment Awareness Programme in Securities Markets" at MEASI Institute of Management, Mumbai, on 16th September 2021 to 21st September 2021

9.-

Participated in Workshop on “How to Write Research Proposal for M.Phil and Ph.D admission" at St Joshep College of Arts and Science, Mumbai, on 27th September 2021 to 29th September 2021

10.-

Participated in Workshop on “Research Methodology" at St Joshep College of Arts and Science, Cuddalore, on 29th July 2021 to 31st July 2021

11.-

Participated in Workshop on “Building Blocks for Authentic Research Journey" at Netaji Subhas University, on 18th July 2021 to 20th July 2021

12.-

Participated in Workshop on “Consumer Protection and Redressal Mechanism in Inida" at AV College of Arts and Acience, Hyderabad on 24th July 2021

13.-

Participated in Workshop on “National Educational Policy 2020- A roadmap for future India" at Yogi Vemana University, Kadapa, on 16th July 2021 to 20th July 2021

14.-

Participated in Workshop on “Intellectual Property Rights" at Dr. L. Patil Mahavidhyala, Malkapur-Perid, on 19th July 2021

15.-

Participated in Workshop on "Atmanirbhar Bharat through Expreential Learning, Internship, Apprenticeship and Enterpreneurship" at NGM College, Pollachi, on 19th March 2021

16.-

Participated in One week FDP on “Empowering Educators: Nurturing Innovation and Entrepreneurship in Academic” Organised by Sri Ayyappa College for Women” on 15th to 21st November 2023

17.-

Participated in One week FDP on “Quality Education for Nation Building” Organised by SIIMS” on 31st to 8th August 2023

18.-

Participated in 10 Days FDP on Recent Trends In Multidisciplinary Research organized by SRM Institute of Science and Technology, Chennai on 07th to18th August 2023

19.-

Participated in One week FDP on “Inclusive Procedures and Processes for NAAC assessment accreditation” ACT Academy” on 24th to 30th April 2023

20.-

Participated in One week FDP on “Recent trends in multidisplinary research” SRM institute of Science and Technology” on 7th to 18th March 2023

21.-

Participated in One week FDP on “Enhancing the Research Papers and usage of Research Tools” Periyar Maniammai Institute of Science and Technology” on 6th to 11th March 2023.

22.-

Participated in Professional Training Programme on “Annuity Products of LIC” NGM College” on 15th November 2022

23.-

Participated in National IPR Training Programme on “National Intellectual Property Awareness Mission” in NIPAM in National IP Awareness Mission” on 21st October 2022

24.-

Participated in National Level Faculty Development Programme on “NAAC Awareness and Revised Accreditation Process” in Mother Theresa College of Engineering and Technology” on 31st January 2022

Books / Monograph

1.-

Published a book entitled “Working women policyholders’ satisfaction in LIC” ISBN NO.-978-93- 87009-13-4, 2018

2.-

Published a book entitled “Service Sector in the Competitive Era” ISBN NO.-978-93-87009-36-3, 2018

3.-

Published a book entitled “Blended Mode of Teaching and Learning for Teachers Community” ISBN NO.-978-93- 94004-07-8

4.-

Published a book entitled "Education 4.0-Enhancing India's Workforce for the AI powered Future"

Research Guidance

1.-